How To Write An Effective Press Release Headline That
Grips
Considering the famous headline ‘Do not judge a book by its
cover’. Like every other stereotype, this statement also has an amount of
hidden truth behind it. People do tend to judge a book by its cover. The title or topic of a press release is the first
thing that helps one decide if they will go further with the content. A
headline is an insight into what’s coming up next. Just like the objective of
your resume is an 11-second insight via which an interviewer decides whether to
go ahead with your candidature or not.
Therefore a headline is of great importance in nature. When it
comes to the PR profession, a Press Release makes up for the most important
element whose function is not only a formal announcement to the media world but
also to catch the investor’s attention into your business. It should be
clear and must refrain from the eyes of the negative press. While writing a
headline, there are certain points that one must keep in mind to make your
headline work across a board:
Keep your headlines short. A long headline does not fulfill the
purpose of SEO. They create confusion and disinterest in the minds of readers
whereas a short headline works for the best to give a quick insight into the
release and give an immediate idea into what the release is all about.
If you have a social media presence, you must try to incorporate
and word it within the limit of the respective platforms that you use. A crisp
headline is lucrative in nature and goes a long way. Likewise, using keywords
that benefit social media presence is essential.
If it suits your brand/ product’s communication, going with a
headline that captures emotions such as happiness, achievement or curiosity
works best towards increased chances of reader engagement. Though it is a topic
of debate whether to write a headline in the beginning, as it sets the tone for
the whole writes up, it is better if it’s written in the end as the chances of
capturing the whole essence of writing will come out better. This helps in communicating
the line of thought effectively.
Writing an exciting headline is important but so is the
rest of the body. Once a reader decides to go through your release after a
thorough reading of a headline, it is your content that makes sure if the
reader’s created interest is kept which at times may result in a call to
action. A press release aims to drive traffic,
interest and generate leads. It is of utmost importance that your press release
lists down all the deliverables that attract a reader’s attention. All
the important facts and figures must be included in the body along with the
necessary information that captures an overall interest. In case you are still
wondering how to write a press release, you must browse through and find great
examples of written press releases to get hands down insight into how to write
an extravagant one. You can also find articles published by public relation
agencies which can help you further with the structure of a Press Release.
Source:- https://twenty7inc.in/how-to-write-an-effective-press-release-headline-that-grips/
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