Trends To Keep Up In Digital Marketing

Some Digital Marketing Trends To Follow In 2020

In recent years, the industry has seen sudden popularity by the Digital Marketing Agencies. With access to various software platforms and options, the chances of competition have increased. The retail landscape has also been witness to constant changes. This has only intensified the scenario.

Considering the situation stated above, it calls for change in approach. Irrespective of factors like the company’s role, whether it’s a new organization or have been in the industry for a long time or in what their expertise lies; they have to be immensely creative and make their path through the disruptive content. Here they have to make a potion with a proper combination of breakthrough ideas and technology. It is not just a mere option for any consideration. In order to increase profitability with closely complimenting growth, this is the demand of the hour.

Moreover, Digital Marketing is easily adaptable. Companies need to keep a close tab on the changing market trends. For this, the enterprises invest enormously in a digital marketing agency. The agency provides them with the latest Digital Marketing Services which increase the company’s visibility. Hence, in turn, increases their demand among consumers.

After analyzing the scope of Digital Marketing Services, let’s go through some market trends that will be popular in 2020.

1. Video content emerges as rulers    

Even a normal person active on social media will tell that video contents are more impactful. They have more engaging power, and hence are popular. Video contents are very effectively consumed as compared to other forms of content.

But as one is aware, the various platforms are flooded with videos. With so many videos continuously coming up, it becomes difficult to decide the worth of the video.

To stand out in the competition, brands generally make one video and cut it into pieces. This way they think that they increase their frequency. They expect that this will, in turn, enhance their visibility.

Here, they fail to understand that it is quality that matters and not quantity. Just create one HD quality video and upload it on all the platforms which are accessible to you. This will bring more positive results.

When you have understood the basics, then you can move to the next step. After analyzing the consumer’s psychology, it is evident that live videos are more impactful. They have greater chances of connecting with the consumers. This ensures higher engagement which will bring more traction. 

2. Voice search, the next big bang thing

It is very difficult to say that today’s generation has managed to escape the impact of voice search. The most phenomenal technological advancement of the decade. Keeping in mind the change in lifestyle, everyone has become a great fan of this new technology.

Google being the master in this field, effectively organizes the information into featured snippets at a voice reach. Therefore, in order to search for any product, one no more goes to the site. Instead, they read the snippet and from there itself decline the further idea.

This can massively bring the traffic down, affecting the brand negatively. We are in a world where everything needs to be done instantly. The world around us can change in a flick of a second.

To combat such a situation, branding needs to be done effectively. The tone has to be set up specifically so that you make an impact on the consumers. So the next time the customer wants to buy a product he/she will directly go to your site rather than voice searching.

Hence, the company has to get those snippets by employing structured data on your site. This is achieved with the help of Search Engine Optimizations. To stay on the top and maintain your position you need to replace dropping down mobile traffic with voice search.

Therefore, during such a situation it is your service and transparency that will help you get past the situation which is not rocket science to achieve.

3. Treat customers as people and not an entity

The customers today can no longer be fooled. They come up with their own backup of knowledge and know very well when the company is just extracting money.

The brands need to change their approach where the consumers are not treated as mere potential traction. They need to treat them as the person they are and not as an entity.

By being authentic, relatable and relevant they can ensure customers remain loyal to them. All they need to do is answer the queries of the customers, provide them with useful information and personalize the tone.

This will definitely showcase them in positive light who care about their customers and not as brands set on a money-making spree.

Thus, in the end, it can be seen that apart from the techniques, one has to be at the tip of the toe. By constantly keeping note of the latest trends accompanied by creative skills one can turn things into their favour.

What Should A Company Do To Revive The Economic Slowdown?

Nobody is happy at this time. Things are either moving bad or worst. There is very much negativity out there. Nobody knows how things will turn up Etc. This is what is happening all around us due to the lockdown. It seems like nothing is moving and people are stuck. When people are stuck it certainly means that businesses will also take a hit. Let’s be clear. We know all these things. But as an entrepreneur, you cannot sit and wait to end this. The entire marketing community is in shock. But that is what makes the best out of the entrepreneur. Many entrepreneurs strive for the hustle and that characteristic is going to work. An entrepreneur never thinks about short term problem, they always think about bigger opportunities.

Many philosophers put the light on a crisis. They tried to draw our attention to this situation as a fighter who is down in the battle. An entrepreneur has to think like a fighter who is down on the field and then there are only two things can be done.

Either give up or fight it out till last breath. It depends on the mindset of the fighter. Nobody goes inside a ring or ground to lose the battle. They go with a motive to win the battle. But, is that so easy? No, not. It is difficult and it has to be difficult. That is why it is called a battle. First of all, an entrepreneur needs to win the battle inside their mind.

Nothing is more important this time than the mindset. Businesses need to have the right approach and mindset. What is the right approach? The right approach can help businesses think about growth in the long term. The right approach has to be divided into two-part.

IMMEDIATE:

A business has to address the problem immediately. Like fund-related problems, problems related to their operational costs. Cash flow problem, Defining a new market segment, etc. Many organizations are going lean in terms of employees as well. Many organizations are cutting down their employee’s salaries. I completely understand that it is important, but is it the solution to the right set of a problem moving ahead!

Keeping the present condition in mind, the solution for an immediate problem or smaller problem can be immediate. But to keep things afloat, the solution has to be very solid with future impact.

LONG TERM:

The solution for short term problems would be for a shorter period. We all know that market is going to open ad the market is going to revive again. As much the immediate problem seems big enough, the real challenge and opportunity lie in addressing long term problems. The impact of this lockdown is going to be long term by changing consumer behaviours as well. 

Let’s take the example of social behaviour. We all realize that the impact of COVID-19 is not going to end soon. Keeping social distancing is going to be very important for people. Or else we can say, this is going to be the only way to fight this virus. So, even though the lockdown is going to get over, people have to form a social habit. It is directly related to businesses and marketing.

All the promotional activity related to the crowd has to be avoided shortly. The entire audience for entertainment or any content consumption will become dependent upon social media as well as OTT platforms. And when people shift in more personalized ways of viewing things, the marketing has to target the same platforms. Marketing or advertising campaigns have to be developed keeping the same in mind. Hence, we can see how social distancing is going to impact consumer behaviour.

So, Digital Marketing Services is going to play an exceptional role in reviving businesses.

An entrepreneur with a fighting instinct will always grab these opportunities for changing times and move forward. Many companies still feel that marketing is an additional cost.

I will try to put forward another point to prove that marketing can’t be added but it should be a priority for the businesses.

At this moment many companies are not realizing but their customer base is shifting. Your market competitors are going to slow down their marketing activity citing the same situation. And you as an entrepreneur should move into this direction. The whole game is about market share and market share has been defined by the customer base.

A customer base can be increased by only letting people know about the offerings. Once your competitors stop this exercise, you are offered an opportunity. The opportunity is about the new market, audience. Once you take the right approach and reach them with clear communication, the result often is astonishing.

This situation presents you with an opportunity to reach to customer base.

But this itself is not enough. Many times, People ask me questions like what marketing techniques should they use? What are the other things which they should keep in mind while deciding? What factors do matter or how to know the right time of marketing?

I will try to answer all the questions but before answering all the possible questions, I would like to focus on the most important issue. That is attitude. Yes, you read it right. Consider any marketing activity, it should begin with the right attitude.

Let’s understand it clearly, what is the right attitude?

The right attitude means taking things slowly and judging improvement on many scales. A company should never expect magic from the marketing agency. To be precise, MAGIC DOES NOT EXIST. To begin with, every activity takes some time to create an impact.

Let’s understand the same with an example:

Have you bought anything just after watching any advertisement just once? Have you got convinced just by speaking to the salesman on the first go? Have you seen buildings being built in a day? No, it is not possible. The same goes for marketing. It is not possible. To increase buying behaviour in customers, the brand has to create that recall factor in mind and then the behaviour gets generated. This is an important lesson and it has to be clear from the beginning. That is why the right attitude is the key to success.

Let’s address another issue. When to start marketing?

Very simple right now, at this moment may be. Yes absolutely right. Just ask yourself, if Edison; who created bulb, would not have shared the same with the world, would the world have known the same? No, not. Marketing is everything and everything is marketing. Yes, everything is marketing.

When you wake up in the morning and you brush your teeth. The toothpaste brand which you are using is also there because of the marketing. Please try to understand even though the product is there and you don’t make a conscious decision and plan to make it visible or heard. It is going to be a loss.

Even though you created something exceptional and you do tell people about it, it is useless. In a simpler form, marketing is about telling people about the brand. Asking people to trust you and then keep that trust in you.

Now comes the question of what kind of marketing activity should you begin within the very first place?

This question is important. So the answer goes like this. Have you seen a ship flying in the sky? As a ship cannot fly, similarly the marketing channel or activities can be decided according to the need of the brand.

As mentioned earlier, we need to plan it very carefully.

In most cases, digital marketing is apt for clients to need. Digital marketing, combined with social media marketing can be useful for most of the brands.

But always remember a doctor can only treat a patient right once the patient sees the doctor in person.

So, to recognize the problem area and get a suggestion on the best marketing campaigns, you need to get in touch with us. Our experts can guide you better and help you with the situation.

While concluding this blog, I would like to request everyone to understand the importance of marketing. If you don’t move at this time, you will lose out on time. A smart person will never let time decide things for them. A smart person will always try to take control of the situation and then act accordingly.

I have another message for the entrepreneurs specifically. I know this is a difficult time. Don’t lose hope. This is the time that will decide your character. This is a character-building time and you can very well do it. Just don’t think only about the present, think about the future. Think about the future and what the future is going to offer.

As an entrepreneur your vision is everything. This journey is going to lonely with many sleepless nights. But you are going to sail through this tide. You have always sailed the tide. More importantly, keep trying and keep focusing on economic slowdown; Things are going to fall back to the place again.

Please keep in mind; you are going to survive at any cost.

FASTEST RANKING STRATEGIES IN SEO

The search engine mainly optimizes the process of improving the visibility of a website on organic (‘natural’ or un-paid) search engine result pages (SERPs). This is accomplished through the implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO services are as much art as it is science, but at its core, it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.

Here are some useful tips to be on first:

• Make Your Site Super-Fast

Always make your site to the point. Cut down all the unnecessary stuff and info’s from your website and this will make your customer satisfied and super-fast loading. Web users are too much impatience for searching and loading of a full website. So, we need to make it super-fast.

• Maintain Mobile Friendly Use

The truth is today most of the people are using their smartphones to surf. Always choose to make your website mobile-friendly. This helps to see your website getting first value by search engines like Google.

• Using Long Keywords in Search

Always try to narrow down on the need for your specific long-tail keywords search. Long-tail keywords are keywords or key phrases that are more specific to your product or service than more common head keywords (one word). Always use similar keywords to link and finds easy trails. The more specific your keyword is, the less competition you will have to face.

• Focus on In-Depth High-Quality Content

Always try to impress your customer with error-free and well researched and well-arranged content, because your content can be judged by your customer. Professional SEO companies never limit their knowledge to just optimizing, they create high-quality content as well. Write. Provide. Research. Offer. Keep posting articles that you have written with a passion for the subject and that will help others too.

• Keep a Track and Update Your Blog

Remember to keep a track of your blog pages. What content is already published, what your customer is asking for, and what is new to be added to it?  Always keep this rack so that when people search it they don’t need to struggle.

• Focus on Quality Not Quantity

Focus on building quality links and keywords with content marketing that will help to boost your website’s organic ranking in Google. The higher is the relevance of the original content and backlink content, the greater the quality of the backlink is. Understanding the mindset of the user can help you generate better links and proper keywords etc.

• Voice Search Option

Today we find it much easier to use an assistant voice box to ask anything. Programs like Google, Siri, Cortana, Alexa, Google home etc are becoming popular day by day with improved user interphase. Optimize your web content with normal conversational keywords to make is voice search setup easy.

• Always Use https for Website

Change your old version of “http” to “https” to protect the connections, information and other details on your website as search engines prefer secure websites. During online transactions or filling up E-commerce forms, everything would remain safe through https only. Also, Google gives a ranking boost to secure hyperlink transfer protocols.

• Mark Your Presence on Social Media

Sharing meaningful content on social media will always help you to get web users’ attention that would eventually increase the chance of grabbing more customers. A single post on a social media timeline can attract users to read for more. People found it useful also share, repost, comment. The use of social media, marketing content can get more views and popularity. Always share useful content to grab attention and increase followers.

• Keep All the Search Engine Other Google

Open your focus from Google as your only search engine for your SEO services. Attract customers using other search engines like Bing, Yahoo, etc as well to bring your website to the Top SEO ranking.

• Promote your SEO Ranking

To get more customer experience by providing them with full assistance and sharing your SEO ranking. This will help your customers to trust and rely on your website than the others.

 These are some tips for building your SEO services better and making your website more visible and on top search.

What You Should Know About Public Relations

The term ‘Public Relation’ is vast in its nature. Despite the fact that Public relations are coherent with promotion fundamentally in terms of impact, yet it remains broadly obscure. Advertising or PR is the workmanship and the ability to convince an outsider, which is, for the most part, the media to advance one’s customers. A brief around a couple of things that one has to think about Public Relations.

PR significantly is craftsmanship where you are attempting to accommodate a crowd of people. PR is tied in with narrating, making stories that boost your advertising plan. PR practices are concluded by possible means of the customary press, Social Media, Blogs in amalgamation with Traditional Means of communication to make the outcome successful and impactful. 

For the most part, PR experts practice the following assignments: 

• Conceptualize a thought regarding something that would be newsworthy. 
• Compose a Press Release about positive occasions that the organization is associated with. 
• Composing Speeches for various events. 
• Composing Pitch Notes that are sent to the journalists in order to assist them in getting keen on the organization. 
• Conceptualizing occasions for mass effort. 
• Composing and blogging for the web. 
• Online networking Promotions and reacting to any cynicism around. 

A critical component of the PR battle remains that earned validity is the driving element of PR. In PR situations are not profited upon, rather you have to convince the columnists to cover your stories. Since an outsider is embracing your image so the believability coming about is significantly more prominent. 

On the basis of costs, PR is much lower than the Advertisement. A solitary promotion may cost the same as what PR exercises would for a month. Organizations can take the administration of a PR office on a retainer-sent model and pay them a month to month and the expenses would be exceptionally restricted. 

At last, there are two methods for coming into the news; one by making a story and the other by following a story. The most well-known sort of PR action is that of making an anecdote around a movement that happens in your organization like the dispatch of another item, entering another market, a merger or something that would premium the general population.

The other method for getting into the news is by following a story, where a few columnists will reach you for a fast master quote and you react progressively. This is done when there are stories to be composed around a financial downturn, change in costs of items, political outrages, and so on. Journalists normally contact their rundown of contacts that should know about these issues and take their quotes for the social or the print media.

Public relations, as an activity, enhances an organization’s overall standing and credibility, therefore, it is integral for an organization to hire Public relations representatives or agencies as needed be.