5 Reasons How Hiring a PR Firm Can Help Your Business

 

No matter what the size of your organization is, nowadays, hiring a good PR firm is as essential as any other aspect of the business. PR, along with effective use of other elements of Integrated Marketing Communication (IMC) can help a business to prosper not just financially, but also in the eyes of the consumers. PR is a very powerful tool to let the world know what message the company is trying to set. Here are some detailed reasons as to why every business should hire a PR firm and how it can help the business:

Building a Brand

Building a name for your company that customers trust and people recognize instantly takes time. The company needs to put in constant efforts to stand out in the eyes of the audience. For this, companies need to use all the tools available at their expense. PR is one such tool and is a very effective one. PR helps the company to get featured on various media platforms, whether it is social media, print, and news media, and increases their media presence. This also increases the chances of the customer noticing a company. And since PR is a non-paid form of communication, a customer is more likely to trust, say a news article, than an advertisement. All of this in the long run helps the company to turn into a brand that people recognize and are even loyal to.

Product Differentiation

The market today is a very crowded place. There are so many products available within the same category that the brand name can be one of the key factors to differentiate between the available choices for the customer, nowadays. PR helps the brand to be seen more and also makes the customer understand who they really are. This can become a big differentiator for some customers, and a good PR firm can help a brand to stand out in a market with tough competition.

Creating Conversation Outside The Market

Using some of the PR tools wisely can also lead to conversations around the company outside of the market and can also, in fact, lead to a bigger change in society, creating a bigger impact. PR helps the brand to stay relevant even in times when they have nothing new to offer. Staying relevant constantly is something brands are striving towards nowadays because of how quickly things change in the digital world. Undoubtedly, PR is a great tool to stay relevant, at all times in the market. A good PR firm can make sure this happens and keep the brand constantly under the spotlight.

Managing a Crisis Well

An important function that PR professionals offer is crisis management, which is one of the most essential functions performed by PR. In today’s digital age, when everyone can respond within seconds with a comment, things can often spiral out of control and hit the fan, for a brand. Hiring a good PR firm makes sure that when any crisis occurs, whether it is small or big, it is handled with utmost care and it does not spoil the name of the brand anyhow. Being the best PR agency in Delhi, we understand that very well.

Increase In Sales

Lastly, another reason why a company should hire a proper PR firm is that maintaining a good public image will not only help their goodwill but also can cause an increase in sales. PR helps the brand get noticed more, and since PR is a non-paid activity, as mentioned above, a customer is more likely to go out and buy the product after reading an article by a trusted and reputed journalist, or after watching an interview on his favorite show. PR can hence, lead to an increase in the sales figures too when done right!

Source:- https://twenty7inc.in/5-reasons-how-hiring-a-pr-firm-can-help-your-business/

What marketing activities should be used at the time of lockdown by the brands?

 

How digital marketing services helps business to keep its name in the market.

If a company is to be considered as a body, marketing must take place as the mouth of the body. Marketing has the power to put the brand name out in the targeted market. Marketing also helps a brand to communicate about unique digital marketing services or products.

It helps the brand to establish itself as a preferred company for the offerings. But, at this time, when the entire world is fighting a battle for survival due to the pandemic outbreak, it becomes difficult for a brand to market itself.

All on-ground marketing activities BTL activities have taken a toll. The government has taken all important precautionary measures to control this pandemic. And lockdown is one of them.

Lockdown has become the key practice around the world to control Novel COVID-19. As businesses are operating from home, it becomes crucial to cope up with this situation and try to get out of it.

The Internet has seen a spike in the users, and social media platforms are being used like never before. As one of the top digital marketing agencies, we always ensure our clients take the best possible actions to face the challenge.

We tried to list down a few digital marketing services here to help you out.

Social media marketing

People are sitting at home and they are getting bored. There is no doubt about it. People are using social media platforms like Instagram, Facebook, Twitter and, others more. We suggest all the brands use these platforms extensively at this point. This will give a brand direct and maximum reach to the target audience.

Using videos more than text

As we know that the attention span of the human being is decreasing day by day. It becomes important for brands to understand the importance of videos. Interactive or impactful videos can be used on social media platforms to influence or communicate with the target group.

SEO (search engine optimization)

People are surfing the internet in their free time. Working on SEO activity can help a brand to create an organic reach. Working on most searched related keywords can increase website traffic and will help in generating leads.

Online marketing campaign

It has been proven to be one of the effective tools to boost the business. Online marketing campaigns like Google Adword, online advertising, etc. To know more please contact Twenty7 Inc.

A brand can use any of the above tools to promote its brand respectively. Or else, as an agency we always suggest that we should always take a holistic approach. A marketing exercise becomes more successful when the approach is holistic. And, we suggest that a brand should use holistic digital marketing approach to reap the benefit. Twenty7 Inc has supported more than 100+ brands to reach their goal.

For more information feel free to give us a call at 9953720444 or send us an email at contact.2wenty7@gmail.com.

Source:- https://twenty7inc.in/how-digital-marketing-services-helps-business-to-keep-its-name-in-the-market/

 

5 Reasons Why Storytelling Is An Important Part Of PR

 

Over the years, storytelling has become an integral part of marketing and PR and has helped brands to stand out and connect with their consumers more. Storytelling not only makes the consumers establish an emotion with the brand but also makes the brand memorable in their minds because of the emotions. Hence storytelling is very common in all facets of marketing. The same thing applies even when it comes to the PR industry where storytelling has become an essential part. It is now required of professionals working in the field to learn and practice the art of storytelling and become effective storytellers to move forward. But why is it so relevant? Let’s take a look.

Helps The Brand To Stand Out

In the market now, a variety of brands are available within the same category. There are so many brands available, that product differentiation is something brands have to consciously aim towards. Consumers are being more and more bombarded with ads and campaigns due to this. Over time, they have learned to tune them out. Hence, it is even more important than the brand stands out enough to grab their attention and make a mark. One such way to stand out is through the art of storytelling. Effective storytelling makes the brand stand out and be perceived as different from others, even if others offer the same product or service, just by telling a story. Being the Best PR Agency in Delhi, we understand the art of storytelling and the relevance of this art very well.

Emotional Association

Any professional can present facts and figures of their product to the audience. But to give out that information, while successfully evoking some kind of emotion in the consumers is what will make them stand out. If the story is well-executed and good enough, they might start to associate that emotion with the brand too. The emotion evoked can be anything, ranging from happiness, nostalgia, to fear, hopefulness, and sympathy. This can lead to higher brand loyalty in the long run too.

Becoming More Memorable

Effective storytelling has resulted in the brands becoming memorable to the audiences. And being memorable is one of things that brands strive for, in a world where product differential has declined over the years. If the brand is memorable, it is more likely that the customer will keep coming back to the brand, and become a loyal customer. Not just that, the consumer is also more likely to recommend the brand to others if it is fresh in the minds of the consumers, or is memorable enough.

A Larger Impact

PR is much more than just creating brand awareness; it is also about improving the goodwill of the brand, and one of the ways that one can achieve that, is by standing up and speaking about important issues in the world. There have been so many examples where brands have taken a stand and have successfully risen in the eyes of the stakeholders because of this. PR can help to make a larger impact on the world about the brand. This often is done through effective storytelling. Although one needs to be thorough in the research and need to be careful while doing so. But in order to make a bigger impact not just on the consumers, but also the world, storytelling can act as an effective tool in PR.

Educates The Brand And The Customers

Storytelling is not about stating facts and figures, but goes far beyond and is more about telling a story. This requires the brand to learn more about the world and their customers. Storytelling in PR often conveys knowledge and meaning in a much more engaging manner. In order to effectively convey that story, brands need to observe and talk to others, to learn from first hand experiences. By converting this into stories and conveying them to the world, storytelling acts as a powerful tool that not only educates the brands, but also their consumers as well. As brands, it is important to understand the many fragments of the world, and if one can pass on an important learning from this back to the world, that just makes things even better!

Source:- https://twenty7inc.in/5-reasons-why-storytelling-is-an-important-part-of-pr/

Skills a PR and Media Professional Must Have

 

Over the years, with the convergence of media, more and more jobs have been created in the media industry. For people who aspire to work in this field, there aren’t any limitations but possession of some skills mentioned below might make things easier for them:

Good Communication Skills

Working in PR and media requires a lot of communication to be done, be it written or oral. A good amount of work in media, especially PR involves content writing. This ranges from writing a blog post to writing articles for a magazine or a newspaper, to writing something more formal like a press release. Content writing skills are something one needs to work on if one is aiming for a career in this field. Besides content writing, an individual should also have good presentation skills, as well as effective communication skills. They should be able to communicate things in a simple and unambiguous manner.

Social Media Savvy

Another skill that people need to work on, if they aspire to a career in this field, is their understanding of social media platforms. With the internet changing every day, a lot of social media platforms are available now. People should try the ones that are most used in the industry and try to understand them fully. They need to study the different functions, the analytics behind it, to better the operations of the brand they are trying to represent.

Research Skills

Working in media, especially in PR requires a lot of research work. In PR, research is one of the main skills that are required. When undertaking any client, for instance, extensive research needs to be done so that the brand can be understood better- their history, their present, and their future. It is a constant part of the job and one should be good at it.

Storytelling

A lot of career options in the media industry require one to understand storytelling. At the end of the day, a story is what a customer is looking for. One needs to learn and become an effective storyteller. Good storytelling improves engagement within the customers, and can often make the brand stand out. It is fueled by creativity. Being the best PR agency in Delhi, we understand the art of storytelling very well.

Relationship- Building Skills

Working in PR requires one to establish and maintain a lot of professional relationships. Whether it is maintaining good relationships with journalists and other media professionals, or with their clients; relationship building is a very important part of PR and media.

Eager to Learn

Another soft skill required in the field of media and PR is an individual’s eagerness to learn. One should have an open mind and should be eager to learn about the new changes and adapt to these new changes in the industry. As mentioned before, the internet is changing every day and so is the media industry as a result. An individual wanting to have a career in this field should be curious about these changes and should feel eager to learn. For instance, after the pandemic struck media professionals worldwide learned how to adapt and tried to understand the internet better, because of the drastic shift towards the digital space.

Strategic Thinking

With the market changing so rapidly, one needs to have this skill to be a good media professional. In PR, it is in fact another skill that is definitely required of a professional. When a PR professional is fully informed about things like their client’s mission, vision, history, and knows the client at the click of a finger, then it can be said that they have effective strategic thinking skills.

Team Player

Lastly, another soft skill that should be present in a media professional is the ability to work effectively when working in a team. A lot of work, whether it is in advertising or in PR, in the media industry requires teamwork and coordination with one another about the day-to-day operations. Hence, it is essential that a person looking to build a career in this field, be a good team player.

Source:- https://twenty7inc.in/skills-a-pr-and-media-professional-must-have/

How Digital Marketing Approach Will Change In The Future?

 

How digital marketing approach will change in the future?

Novel COVID-19 has shifted everything upside down around the world. The world is standing together and trying to fight this situation. To protect itself and avoid the worst scenario, the Indian government has locked down the entire country to contain the spread of a virus. Since it has become mandatory for everyone to keep themselves locked inside their houses, the digital marketing strategies for the brands have also changed. Now the priority is different from before.

Once the lockdown will be over, people will spend more time online. The entire human race would change a little bit as our social behaviours would change. People for a few months, would not go out more often. So the whole scenario of marketing is going to change for some time at least. Hence, we as a consultant, always suggest a brand take a lead according to the situation.

Here are a few points, that are going to help brands in these changing times. The activities listed below will also increase the possibility of reaching the target group in more effective ways in the future.

Social media marketing– As the reports are suggesting, the uses of social media has increased. It is likely to shoot-up in the near future. So, brands should consider this trend and act swiftly. Since people are going to spend more time on social media, many brands are changing the marketing strategy accordingly. Using social media platforms especially Facebook, Instagram, and Linkedin; can help the brand reach to their target audience. As we already know, if we can set our target audience correctly while constructing a campaign, the result is more likely to meet the objective. So, keeping the present scenario in mind, we should focus more on social media marketing.

Digital Marketing– This is the age of online marketing. Be it a service or product-related brand, online marketing is keeping them ahead. India has more people with mobile phones and internet connection nowadays than ever before. Due to cheaper data and affordable mobile phones, the entire marketing has changed. People are just not only connected through it but they are also dependent on it. Using the best digital marketing practices, brands can get benefit from it. Brands are recognizing the same and moving swiftly from conventional marketing space to digital marketing space.

Google Adword– The paid activity on Google, itself creates a lot of buzzes and helps reach the target audience. Lately, PPC is one of the best marketing tools to generate the lead. We have helped many clients from various segments to generate leads from PPC( pay-per-click).

Youtube- In video streaming space Youtube has captured the market. Many brands are using this space to capture the audience. Watch time on Youtube has also increased and expected to increase in the future as well, due to lockdown. So, we highly recommend using this opportunity and reach the target consumer.

Having mentioned points above, this is not just a changing time in our life, but this is a changing time in entire humankind. Hence, marketing is also going to change even after the lockdown is over.

Source:- https://twenty7inc.in/how-marketing-approach-will-change-in-the-future/

Why marketing at this time is becoming more crucial then never before?

 

The entire world is going through a major economic slow down due to the COVID-19 pandemic.  India is also going through the same. The economic depression has started showing some effects already. More and more people are already losing their jobs. People are from every industry are suffering from this great depression. Meanwhile, in this unavoidable circumstance, as a brand one has to understand and plan. Many brands do not understand the importance of marketing. They often confuse marketing with sales.  Marketing is not sales. Both are different from each other.

Marketing is about getting your name out in the market or target audience. It is important to create brand awareness amongst the target audience. Marketing activities help brands to present the unique picture in-front of the target group. It always has two goals. That is a short and long term goal. Companies according to their present condition decide about goals.

First, let’s understand about short term and long term goals!

Short Term Goal

The Company decides a short term goal based on the present market scenario. A company decides these goals to target immediate needs. The period can be between 3 months to a year sometimes. 

Long Term Goal

A goal that is decided to keep future projections in mind called long term goals. Long term goal period can differ from 1-5 yrs or even more. This goal has to be determined carefully.

When marketing goals are getting prepared, it has to be clear to the brand about the outcome. Many companies don’t focus on these goals as they focus only on their present. Letting go of marketing activity can result in slow growth for the organization.

As one of the famous entrepreneurs of our times Bill gates once quoted-

“If I was down to my last dollar I would spend it on PR”.

Public relations are a part of marketing. It is a way to reach out to people with the help of the media. Public relations activity comprises of many things. Many tools are being used by PR professionals to produce positive stories through media. But we should always keep in mind that PR is a tool that has to be strategically sound. If a public relations activity is not strategic, it tends to fall flat and create a crisis.

Here are a few tools which PR professionals:-

Media Relations

PR people use their media relations and push the positive story about the brand. This is the most crucial way to get space in the media for clients. An agency with sound media relations can benefit the brand immensely.

Press release

It is a classic tool that is being used by publicists. The press release is a piece of information that consists of 5ws and one H. To know more about it anyone can Google the same.

Story ideas

One of the most important aspects of PR is the story. And to break the story, one has to be creative enough to create the same. Creating story ideas requires extensive research and planning. People with a content background or journalistic background are equipped enough to create such a piece. Story ideas differ from clients to clients.

These above-mentioned points are important for people. There is one more aspect where PR is a clear winner. When comparisons were being made, public relations came out to be a much cheaper and effective way of communication.

Public relations activity is way cheaper than an advertisement. And point to be noted, the Advertisement is an expensive affair. But public relations are not that expensive. Moreover, it does build credibility for the brand.

Public relations activities build credibility. But how? Public relations is a third-party endorsement. An easy example is like; if I say I am good it shows I am praising myself. But when someone else talks about me and uses third-person then it creates a positive impact on other’s minds.

The same techniques are being used by PR professionals around the world. This helps in getting the positive story out and create a good notion for the brand. But on the other hand, advertising fails to claim this throne.

Many companies like Pepsi, Microsoft, Google, Apple, etc, always keep public relations activity their priority. We can easily understand this by an example. Red bull is an energy drink company. In the past decade, it has become the synonyms of energy drink.

But how did this happen? Do you know that Redbull sponsors quite a lot of adventure sports tournaments? It sponsors some of the word’s biggest tournaments and gradually it became synonyms to Redbull.  There are several examples present in the market like Xerox, Surf, Coke, etc.

Nowadays public relations and other marketing activities go hand in hand. And at this point when the entire economy is going through a rough phase, it is important to understand the nuances of marketing. 

Because, the one activity that can save a brand; is marketing, by helping the brand to create a niche for itself.  Why did I say that? Because as the advertisement cost for companies would be high the budget marketing like PR and Social media marketing can play a key role.

Social media marketing has also become the most integral part of public relations exercise. A social media platform allows creating a shelf life of the PR activity. We can understand the same with an example. For instance, a brand gets covered in the Times of India newspaper.

We all know that the newspaper shelf life is less. It does not remain there for more than a day. So, in this scenario, we can use social media platforms like Facebook, Twitter, Instagram, etc, to reach the target audience. When our target audience sees this online, the instant image which builds in their mind is positive.

Similarly, many social media activities can be done in co-relation with Public relations activity.

Lately, Google Adwords has also started playing a role in Public relations. It can help a brand to create a lead and generate revenue through this. It helps a brand to meet their objective. The objective can vary from brand awareness to lead generation.  But mostly brand awareness also helps in lead generations. Companies like Amazon and other e-commerce giants put google AdWords in their priority list. They spend a tremendous amount on google Adword to market themselves.

Similarly, SEO i.e

search engine optimization can also help a brand in meeting its needs. Search engine optimization is an organic process. It is a time taking process but it generates website traffic using a vast number of keywords. The keywords can be set based on the required objective and goal. Search engine optimization marketing has helped brands from various segments be it hospitality, fashion, lifestyle, healthcare, IT, real-estate, to grow their audience.

A brand should also never underestimate the power of online media. Many brands still want an appearance in the newspapers. I understand that this is important. A newspaper still has an impact on people. But at these changing times, the newspaper industry is suffering. Hence, keeping this scenario in mind, the brand has to move swiftly to a more fruitful direction.

Online news portals have seen quite a decent growth in the past. To get their daily need of information, many people rely on online portals. All top-notch online portals are booming. The brand has to understand the importance of these portals and ask their consultants to focus on online portals.

There are various online portals like Scoopwhoop, story pick, The logical Indian, etc. These platforms are platforms that create viral content. What is viral content? The content that contains virality factor. Majorly these content are such that it creates an impact on consumers’ minds. You can check these platforms to understand more about the viral content. But at the same point in time, they have a huge audience.

Now, planning and strategizing the campaign in a way, that creates an impact on the target group, will require quite a lot of research. Public Relations experts are generally good with research and planning. When to use these platforms? This should fall under the public relations expert’s jurisdiction. A good publicist will always create an opportunity for a brand that can never be created before.

To summarize all of this, we need to understand one thing very clearly. From a brand’s perspective, as it is a lean phase for the brand, it is more important to focus on activities that can help them in gaining the same momentum again. I always suggest that the brand should never work for today. A brand should always keep the future in mind. Because, if we miss the opportunities, eventually it creates problems. We have a lot of examples in hand.

Companies like Air India, United airlines, Blackberry, Nokia, etc, suffered due to their rigid process. They never wanted to change themselves. These companies shy away from the opportunities and failed to understand the audiences. The same mistake has been repeated by the startups as well. Companies like tiny owl and housing they used funds miserably. Instead of using the funds in the proper channel, they used the funds in the extensive advertisement. That led them to the crisis.

Hence, as the above points suggest that, marketing is the heart of any business. And if the marketing budget is not of that level, there are many feasible ways present in the market, that can help in reaching the goal. And not to forget that Public relations and digital marketing top the list. So, if you have any confusion related to marketing campaigns for your brand. We as an agency highly recommend these services. Not to forget, these services are pocket friendly as well.

Source:- https://twenty7inc.in/why-marketing-at-this-time-is-becoming-more-crucial-then-never-before/

The Relevance of Influencer Marketing in the Digital Era

 

With the rapid growth of the internet and the ever-rising increase in the number of social media users, one of the things that have changed is the meaning of the term ‘influencer’. No longer are influencers limited to celebrities and just a few bloggers. Now influencers are also people on social media, who have a high follower count and have established their name as a content creator, within this set of followers. Being the best PR agency in Delhi, we also observed an often higher engagement rate, when it comes to social media influencers.

Influencer Marketing is hence, marketing through these individuals, who are often seen as experts within their niche and is a type of social media marketing today. And since influencers carry a lot of credibility within their niche, and garner a lot of trusts over the years, their recommendations are often seen more like a word of mouth, than a marketing gimmick by people. A brand can also more easily target its target audiences by identifying the influencers who have garnered a name in the same industry. The word of mouth aspect of influencer marketing, makes it an effective digital PR strategy, that more and more brands have been adapting to over the years.

Advantages of Influencer Marketing

The biggest advantage of influencer marketing is that by simplify identifying the key influencers working in the same niche as the brand, a large target audience can be targeted. For example, a make-up artist on Instagram, endorsing a make-up product is more likely to have an influence over his viewers. This is because the people following him, are doing so because they are interested in beauty and wellness. Being the best PR agency in Delhi, we have personally seen this advantage being played out and giving great results.

Similarly, the word of mouth aspect of influencer marketing, makes it seem more trustworthy. Over the years, influencers engage with their viewers more than any bigger celebrity would, and hence build a more trusting relationship within their fan base. Hence, their word of mouth is more likely to be trusted by their audiences. Further, as the best PR agency in Delhi, we have observed that it is a much more cost-effective tool of marketing available in the era of the digital age.

Big brands too are aware of the growing relevance of this marketing tool, with more and more big names trying their hand out at it nowadays. Especially with the pandemic, after everything has been shifting to the online space, brands aren’t scared to try out this tool. Bumble, Samsung, Adidas, Amazon, LG, AirAsia, Domino’s Pizza, are all just a few examples of brands who have tried their hand out at it, and have gotten good results.

Even though more and more brands are trying their hand out at influencer marketing, many brands are still skeptical about investing in this tool, and choose to stay away from it, investing more in other tools they deem as more effective. Regardless of this debate, influencer marketing is here to stay for a while, without a doubt. As long as we keep seeing a rampant growth in the number of internet and social media users, an increase in number of content creators on all platforms, and an increase in their follower-count, influencer marketing will prevail.

Source:- https://twenty7inc.in/the-relevance-of-influencer-marketing-in-the-digital-era/

Some PR and Communication Lessons That the Pandemic Has Taught

 

It’s been more than a year, ever since the pandemic struck worldwide and disrupted our lives. Over this course of time, all of us have somehow managed to change with time and adapt to these sudden and abrupt changes. Brands and communication professionals too, when first struck with the first wave of the pandemic had struggled to adapt, but sometimes did so and have along the way, learned some valuable lessons that have stayed with them. And with the second wave hitting us, here are some lessons in PR and communications that the pandemic has so far taught us.

Evaluate, then respond

When the pandemic first struck, one of the first challenges communication experts faced was how little information was available about the virus. Even now, although we have a better grasp of the virus, things still keep changing from time to time. One of the biggest lessons brands and communication experts have learned, is that one needs to give such sudden and drastic changes some time to unfold. Within this time, one needs to evaluate the situation at hand and then prepare a response. Brands should although, not take too long to reply either. A fully informed and detailed response should be prepared.

Content should still remain a priority

Over the last year, media executives have learned this lesson worldwide. No matter what the medium is, good content always stands out and attracts people. Whether it is a good podcast, an informative blog post, or a simple social media live, consumers will engage with the content that they deem as interesting.  Brands and communication professionals should also try to empathize with their customers in such unprecedented times, and not try to act like everything is normal. Adapting their content on the basis of what the customer might be feeling in such tines, is much appreciated. Being the best PR agency in Delhi, we understand this very well and try to always do so.

Be transparent about operations

In no time since the pandemic got struck, brands were coming out with press releases as to how they will be handling operations, in such times. They tried to shed light upon how they will be taking care of their employees, how their products or services will be altered and delivered, and how the brand will be engaging in any community services. Being transparent about operations in such a situation makes the consumers trust the brand more, which might drive their purchasing habits. Being the best PR agency in Delhi, we try to make sure that we keep this in mind while drafting out our communication plans.

Source:- https://twenty7inc.in/some-pr-and-communication-lessons-that-the-pandemic-has-taught/

What Should A Company Do To Revive The Economic Slowdown?

 

Nobody is happy at this time. Things are either moving bad or worst. There is very much negativity out there. Nobody knows how things will turn up Etc. This is what is happening all around us due to the lockdown. It seems like nothing is moving and people are stuck. When people are stuck it certainly means that businesses will also take a hit. Let’s be clear. We know all these things. But as an entrepreneur, you cannot sit and wait to end this. The entire marketing community is in shock. But that is what makes the best out of the entrepreneur. Many entrepreneurs strive for the hustle and that characteristic is going to work. An entrepreneur never thinks about short term problem, they always think about bigger opportunities.

Many philosophers put the light on a crisis. They tried to draw our attention to this situation as a fighter who is down in the battle. An entrepreneur has to think like a fighter who is down on the field and then there are only two things can be done.

Either give up or fight it out till last breath. It depends on the mindset of the fighter. Nobody goes inside a ring or ground to lose the battle. They go with a motive to win the battle. But, is that so easy? No, not. It is difficult and it has to be difficult. That is why it is called a battle. First of all, an entrepreneur needs to win the battle inside their mind.

Nothing is more important this time than the mindset. Businesses need to have the right approach and mindset. What is the right approach? The right approach can help businesses think about growth in the long term. The right approach has to be divided into two-part.

IMMEDIATE:

A business has to address the problem immediately. Like fund-related problems, problems related to their operational costs. Cash flow problem, Defining a new market segment, etc. Many organizations are going lean in terms of employees as well. Many organizations are cutting down their employee’s salaries. I completely understand that it is important, but is it the solution to the right set of a problem moving ahead!

Keeping the present condition in mind, the solution for an immediate problem or smaller problem can be immediate. But to keep things afloat, the solution has to be very solid with future impact.

LONG TERM:

The solution for short term problems would be for a shorter period. We all know that market is going to open ad the market is going to revive again. As much the immediate problem seems big enough, the real challenge and opportunity lie in addressing long term problems. The impact of this lockdown is going to be long term by changing consumer behaviours as well. 

Let’s take the example of social behaviour. We all realize that the impact of COVID-19 is not going to end soon. Keeping social distancing is going to be very important for people. Or else we can say, this is going to be the only way to fight this virus. So, even though the lockdown is going to get over, people have to form a social habit. It is directly related to businesses and marketing.

All the promotional activity related to the crowd has to be avoided shortly. The entire audience for entertainment or any content consumption will become dependent upon social media as well as OTT platforms. And when people shift in more personalized ways of viewing things, the marketing has to target the same platforms. Marketing or advertising campaigns have to be developed keeping the same in mind. Hence, we can see how social distancing is going to impact consumer behaviour.

So, digital marketing is going to play an exceptional role in reviving businesses.

An entrepreneur with a fighting instinct will always grab these opportunities for changing times and move forward. Many companies still feel that marketing is an additional cost.

I will try to put forward another point to prove that marketing can’t be added but it should be a priority for the businesses.

At this moment many companies are not realizing but their customer base is shifting. Your market competitors are going to slow down their marketing activity citing the same situation. And you as an entrepreneur should move into this direction. The whole game is about market share and market share has been defined by the customer base.

A customer base can be increased by only letting people know about the offerings. Once your competitors stop this exercise, you are offered an opportunity. The opportunity is about the new market, audience. Once you take the right approach and reach them with clear communication, the result often is astonishing.

This situation presents you with an opportunity to reach to customer base.

But this itself is not enough. Many times, People ask me questions like what marketing techniques should they use? What are the other things which they should keep in mind while deciding? What factors do matter or how to know the right time of marketing?

I will try to answer all the questions but before answering all the possible questions, I would like to focus on the most important issue. That is attitude. Yes, you read it right. Consider any marketing activity, it should begin with the right attitude.

Let’s understand it clearly, what is the right attitude?

The right attitude means taking things slowly and judging improvement on many scales. A company should never expect magic from the marketing agency. To be precise, MAGIC DOES NOT EXIST. To begin with, every activity takes some time to create an impact.

Let’s understand the same with an example:

Have you bought anything just after watching any advertisement just once? Have you got convinced just by speaking to the salesman on the first go? Have you seen buildings being built in a day? No, it is not possible. The same goes for marketing. It is not possible. To increase buying behaviour in customers, the brand has to create that recall factor in mind and then the behaviour gets generated. This is an important lesson and it has to be clear from the beginning. That is why the right attitude is the key to success.

Let’s address another issue. When to start marketing?

Very simple right now, at this moment may be. Yes absolutely right. Just ask yourself, if Edison; who created bulb, would not have shared the same with the world, would the world have known the same? No, not. Marketing is everything and everything is marketing. Yes, everything is marketing.

When you wake up in the morning and you brush your teeth. The toothpaste brand which you are using is also there because of the marketing. Please try to understand even though the product is there and you don’t make a conscious decision and plan to make it visible or heard. It is going to be a loss.

Even though you created something exceptional and you do tell people about it, it is useless. In a simpler form, marketing is about telling people about the brand. Asking people to trust you and then keep that trust in you.

Now comes the question of what kind of marketing activity should you begin within the very first place?

This question is important. So the answer goes like this. Have you seen a ship flying in the sky? As a ship cannot fly, similarly the marketing channel or activities can be decided according to the need of the brand.

As mentioned earlier, we need to plan it very carefully.

In most cases, digital marketing is apt for clients to need. Digital marketing, combined with social media marketing can be useful for most of the brands.

But always remember a doctor can only treat a patient right once the patient sees the doctor in person.

So, to recognize the problem area and get a suggestion on the best marketing campaigns, you need to get in touch with us. Our experts can guide you better and help you with the situation.

While concluding this blog, I would like to request everyone to understand the importance of marketing. If you don’t move at this time, you will lose out on time. A smart person will never let time decide things for them. A smart person will always try to take control of the situation and then act accordingly.

I have another message for the entrepreneurs specifically. I know this is a difficult time. Don’t lose hope. This is the time that will decide your character. This is a character-building time and you can very well do it. Just don’t think only about the present, think about the future. Think about the future and what the future is going to offer.

As an entrepreneur your vision is everything. This journey is going to lonely with many sleepless nights. But you are going to sail through this tide. You have always sailed the tide. More importantly, keep trying and keep focusing on economic slowdown; Things are going to fall back to the place again.

Please keep in mind; you are going to survive at any cost.

Source:- https://twenty7inc.in/what-should-a-company-do-to-revive-the-economic-slowdown/