Is the post-pandemic era is going to be different for marketing and PR agencies?

 

We all are happy to learn about the news of the Covid vaccine. India has almost vaccinated more than 6 lac, health workers, already and the no of cases coming daily are also low. The recovery rate in India is also quite high and touching almost 97 percent. So how these things are going to affect the businesses and what can we expect?

 Look, we all understand the basics of the economy. And largely, you see, the economy works and grows; when people invest. People invest when they have faith in the market. Pandemic has created a big faith deficit in the market. It has slowed down the investment drastically. But now, with all this news about Vaccines and recovery rate the same faith is coming back in the investment segment.

 If we want to evaluate the Post Covid era, we should focus on the pre-Covid era. For example; let’s talk about media. When Covid-19 hit us, many publications choose to fire their employees and work with limited resources, considering the market position. Especially the print publication. People had stopped buying Newspapers and magazines due to the virus. Hence, they had to shut down the operations for people.

Many companies also went lean, and they are still operating in the same way. Without guess, the first thing they reduced was; the cost of promotional activity.

The entire marketing industry also felt the financial jolt. Many marketing companies shut themselves down due to the low cash inflow.

So, what is in there for all of us marketers? We all are hopeful for the market. I feel that from June this year itself the entire industry is doing revive. We should be ready to cope up with the newly developed consumer behavior. I suggest that we should keep eye on the latest trend and look for the opportunity present in the market.

Focusing on key trends is going to be the most important thing. In PR as well, we should keep looking for innovative campaign ideas to propagate good campaign.

 Last but not the least, we should be hopeful and feel blessed at this point that we survived.

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How to Adapt Your PR Plan for Covid-19 Challenges

 

The year 2020 will be remembered for a long because of the pros and cons of Covid-19. The worldwide Covid-19 pandemic affected the growth of all size businesses but the businesses learned many new ways also to revive and progress with accelerated performance metrics. With the increased importance of social distancing, the buyers and other stakeholders are changing their strategies and practices. The businesses are looking for cutting edge tactics to raise their brand’s voice. Here comes the role of PR management that helps you communicate your message in a powerful way to make your business presence noticed. Are you ready to adapt the PR strategy for 2021?

Tips To Adapt 2021 PR Strategy Post-Covid-19 Crisis:

Think about how to tell your story: The Covid-19 unlock guidelines limits the benefits of several traditional practices followed widely to gather the masses and to tell your stories. Conducting press conferences, dealers’ meet, product launch events like all the prime PR activities need a new approach with the adaption of virtual technology. Webinars, virtual meet, social media platforms, video channels, print media, emailing, etc are the new ways to tell your story with a personalized touch.    

Maintain A News Cycle: Updating the clients and other stakeholders is a consistent need to maintain and strengthen the trustworthiness of the brand. Businesses need to choose the most suitable platforms and channels to inform about new activities, developments, new arrivals, promotional offers, future growth plans, etc.  

Optimize The Use Of Resources: The cost of marketing, promotion, and branding practices play an important role in the PR plan implementation. You not only need adequate funds but also the specialists to raise your words targeted for the elite audience. Different channels for effective communication cost different; some of these are free of cost also. The public relationship experts prepare a comprehensive PR plan to optimize the use of available and feasible resources with an estimate of cost; it helps you judge the ROI.  

Address the fundamentals: PR plan activities need to address the expectations, requirements, and concerns of the target audience. Here comes the role of effective content development. The delivered content through speech, emails, social media posts, print media, mailers, etc should be powerful to communicate, engage, convince, and encourage with the brand’s strengthening.     

Plan For Long-Term Business Goals: Building and strengthening the brand’s visibility is a long-term process that needs perseverance. Many times, some unexpected hurdles come to the surface; therefore, the PR strategy should be flexible to adapt to the new requirements.

Address The New Concerns Of Clients: The majority of buyers intents to deal with a trustworthy brand. Expansion of available choices, consistency in quality, customization facility, nearby availability, payment security, surety for on the time supply, customer support, price competency, social repute,

etc contributes to the credibility of a brand.  A number of leading bands launched their PR campaign in tough times to take the advantage of low competency during that period. When most of your rivals might be busy in post-Covid-19-peak planning, risk assessment, interpreting the marketing challenges, and funds arrangements, etc, it is the best period to formulate, evaluate, and implement your new PR campaign to take a lead just at the start of 2021.

 

Source link:- https://twenty7inc.in/how-to-adapt-your-pr-plan-for-covid-19-challenges/

 

Are You Planning A PR Strategy For 2021? Know These Seven Essential Elements

 

The strategic public relationship plays a very crucial role in impressive communication with the target audience to improve business repute and awareness. Many businesses mix PR with marketing and advertising but PR is very different from both. The advertising is primarily based on promoting a particular product through paid media channels; the content is created to promote the sale of a particular product/service. While marketing is primarily focused on introducing and promoting the products and services in the market, public relations management is focused on promoting the awareness and brand image in the target segment of stakeholders. So, what should be your public relations strategy for 2021?

Seven Elements of Effective Public Relationship Strategy:

The coming years are going to pose new challenges for business marketing because of the changed buyers’ behavior, shopping practices, B2B marketing practices, B2C selling practices, and the increased role of technology. The specially qualified, trained, and experienced PR experts help you implement a new results-delivering strategy. What are the essential elements of a growth-oriented strategy?

1.      Objective: You should know what you would achieve by implementing a new PR strategy. Or, what is the purpose of investing in PR?

2.      Target Audience: You must have defined criteria about the target audience to whom you want to address your new message. Different stakeholders need different ways to be addressed effectively.

3.      Timeline: You should know the time-period for strengthening PR by hiring experienced professionals. PR activities need investment; therefore, a timeline of the public relations plan is directly linked to the budget.

4.      Evaluation Strategy: Every new business plan needs an evaluation plan to assess the ROI. PR strategy doesn’t deliver the results instantly; surely, it delivers much earlier than other marketing methodologies. Evaluation strategy defines how you will assess the success of the PR strategy.

5.      Tactics: Every business has different concerns and priorities to be addressed. Therefore, one PR strategy doesn’t fit all. The business PR strategy must have a list of tactics chosen on the base of the database and other metrics.     

6.      Plan To Adapt The Changes: The marketing environment is ever-changing; therefore, the PR strategy should be flexible to adapt to the changes to address the new challenges.

7.      Strengthening Existing Public Relationship: PR is an ever-expanding treasure for businesses because the modern-age customer expects personalized attention. Expanding the customer database is one thing and keeping the existing brand loyalists intact is another thing. You need different strategies to serve both goals. 

Over the years, public relationship management has become a specific task that needs proven specialization with experience. The increasing competition and expanding markets make the PR an important arena to keep an eye on. Here comes the role of the PR agency that brightens the growth prospects by delivering the following competitive benefits:

·         Effective use of social media channels for brand strengthening

·         Reduced cost of advertisements and materials for different channels

·         Improved media relations to keep your business brand in the limelight and noticed

·         Low-cost goal-oriented business events planning and management

·         Simplified process of getting sponsorships or the offers for partnerships

·         Improve relationship with employees for better retention rate to reduce training cost.

 

Source Link:- https://twenty7inc.in/are-you-planning-a-pr-strategy-for-2021-know-these-seven-essential-elements/