Public Relations in 2020 will be
driven by strategic roles revolving around metrics and measurements. The
process will be guided by impact and outcome-based results. Where the earned
media approaches have become more strategic, PR professionals are vested with the
responsibility to create demand amongst the target audience. With the coming in
of different platforms and technologies, here are some of the PR trends which
will dominate the year:
1. Role of data in the content explosion
According to research, every day more than 5.2 quintillion bytes
of data are generated worldwide. With such a rise in digital content, the PR in
this age needs to act more smartly than before by developing engaging content.
Hyper-focused digital campaigns will be the game changer as it has the
potential to reach a niche audience group. SEO PR will aid the business to
create more visibility online, further leading to generating the right traffic
for their corporate platforms.
2. Niche and
specialized PR will drive the industry
Going by the sudden bloom of the PR
industry in recent years, organizations today are being very selective in
partnering with the PR firm, adding unprecedented pressure on the PR
professionals. The PR agencies having
specializations are likely to be sought after by the organizations. Hence, the
best PR agencies have industry experience, a clear understanding of the local
market, cultural aspects, and the latest trends. All the factors prioritize the
PR consultants to be proactive and smart in order to support the brands in the
fast-moving environment.
3. The impact drove meaningful engagements
Irrespective of the various shift in
the PR industry, be it the penetration of technology, specialized algorithm, or
fancy electronic devices, the major essence of public relations is not lost
yet, i.e. the human element is still relevant in the industry. Therefore,
the best PR agency in
Delhi, hire or train consultants who can create and maintain
meaningful engagements. The entire mechanism like content development, hosting
events to other forms of communication, all need human intervention so that it
is relatable to people.
4. The year of micro-influencers
With time brands are realizing
the importance of micro-influencers. As they have developed
dialogue, rapport, and trust with an intimate audience group, they exercise a
point of connection between the brand and the audience. This process breeds
authentic trust giving positive results. Long-term partnerships between brands
and micro-influencers can garner successful-outcome based campaigns.
5. Reputation management – a new dimension ruling PR
Where the media has become very quick, making content viral
within light flashing speed, agencies are fostered to handle the client’s or
brand’s reputation.
Though reputation management inclines more towards the
management sector, in the future PR, will have to designate a professional team
that will understand the media and seamlessly manages the dynamic reputation
management.
Source:- https://twenty7inc.in/top-5-pr-trends/
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