Over the last decade, our world has become more and
more digital with the passing time. Infact, last year’s pandemicfastened this
process even more. The internet today affects almost all aspects of our lives;
but most importantly it impacts our mind, our behavior, and our lifestyle in
major ways.When we talk about the marketing world, the internet is also a good
place to create brand awareness and spread information about what a brand
stands for and what it believes in. Today, so many digital platforms are
available that it might be confusing to decide on the brand one wants to go
for. No matter how many platforms come out each year, there are a few every
brand should try their hands at. These might not only help the customers to
understand the brand better, but also could help the brand understand the
customers, and attract potential customers to it too.
1. Instagram
With a very large user base, Instagram is one of the
leading platforms, not only when it comes to social media, but the Internet in
general. A large base for this platform consists ofpeople under the age of 25,
and it is perfect for sharing pictures, memes, and small videos that the brand
curates. Features like Instagram Live can also help the audience to understand
the brand better. It is also a leading platform for influencer marketing and
moment marketing today.
2. Facebook
A leading, if not the most popular platform,
Facebook has a monthly user base of over two billion people today. Most people
have or had a Facebook account, at some point in their lives. Even more popular
amongst Millenials and Gen X, Facebook is a platform that can help the brand to
spread awareness about themselves. Uploading photos, videos, posts, holding contests,
holding lives; Facebook offers a bunch of features for every brand to
experiment with, and to find what works for them.
3. Twitter
Twitter has a monthly user base of over 330 million,
and is more popular amongst people of ages 18 to 50. It is perfect for giving
the netizens an update on the brand’s activities, interacting with them,
answering any of their queries, and for moment marketing too. The challenge on
this platform is to spread the information within the word limit that it offers.
The tweets hence, need to be concise, interesting, eye-grabbing, and
informative. Although it is not as popular as Facebook, it still has a very
diverse and big user base. Big enough that brands should not miss out on.
4. LinkedIn
LinkedIn is the top name, when we talk about
professional platforms on the internet. The platform is very formal, and is
better for B2B brands, more than any other form. Besides that, itis also
perfect for brands to network with influencers, decision makers, and even their
competitors. It often helps to attract new internal stakeholder. Being the PR agency in Delhi, we make sure that our
clients have a good presence on all relevant platforms, and curate content
accordingly.
5. YouTube
Another leading name on the internet, with a monthly
user base of over two billion people, YouTube is another platform that offers
many features. Especially when we talk about video content, YouTube is a great
platform for a campaign video, for corporate films, influencer marketing, and
other content created by the brand. In fact, it is considered to be the second
most popular search engine. A good following, along with a good viewership can
act very well for the brand and help them in many ways.
These were just a few popular names, when we talk
about brands establishing a presence on the digital landscape. The internet
offers many more platforms for the brands to choose from, and choosing the
media mix can be a bit trickyoften. What brands need to keep in mind is that
instead of branching out on all platforms, it is better to stick to a small number
of platforms and curate top quality content on those. If the content is good
enough, netizens will anyhow talk and spread the word to other platforms too!
Source:- https://twenty7inc.in/5-digital-platforms-that-every-brand-should-try-out/
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