‘The Page Experience’: A Ranking Factor for 2021 – What You Need to do Today For It

 

On May 28, 2020, Google made an announcement about a new ranking algorithm that will be roll- out soon to judge the website quality on the scale of users’ experience of interacting with web pages. If Google judges that the visitors wouldn’t get a nice experience while staying at your web pages, it may pull down the existing ranking position. The new update is named- ‘Google Page Experience’. The best part is that this new update will roll- out somewhere in 2021; so, you have enough time to review your website and fine-tune it. Yes, early birds are sure to get the ranking advantage.

 What is the ‘Google Page Experience’ Algorithm?

The web page experience signal will measure different aspects of how the users experience the interaction with a website page. Optimization for ultimate web page experience will make the website more pleasingly engaging for the users using different web browsers and devices. Improved web page experience will support the businesses to perform better because of increased users’ engagement at less friction. What I guess is that the ‘Google Page Experience’ algorithm will scale all the pages of your website; so, even if some pages are good to deliver a nice engaging experience to visitors but some web pages are not so good, then too your website may get a set-back in the ranking.

How to Optimize Your Website for ‘Google Page Experience’ Update: 

Optimize Page Loading Speed: The page speed can be checked through Google’s PageSpeed Insights. Google has confirmed that it uses page loading time as the ranking signal. The slow page speed negatively impacts your indexation. ‘How can I increase page speed?’ is a common question. Using Gzip, minifying CSS, reducing JavaScript, reducing redirects, removing render-blocking JavaScript, improving browser caching, improving server response time, using CDN like practices will work to load your web page faster. 

Reduce 400 Error: It is an HTTP status code; it notifies that your request sent to the website server is incorrect and the server couldn’t understand it. How to fix 400 error? Some simple tips that will click to reduce 400 errors are- refresh the webpage, cross-check the address, clear DNS, check the file size, clear browser’s cookies, etc. 

Compare Your Website UX Against That On Your Competitors’ Website: Knowing what the extra and unique your competitors have that you don’t have is a versatile trick to make improvements in UX.  

Analyze the Website Design: As per my experience, here I list ten web design elements that a modern age website must have:

1. Large and unique Typography

2.    Semi-Flat Design

3.    Responsive & Large Hero Images

4.    Background Videos

5.    Short Product / Feature Videos

6.    Hamburger Menu

7.    Large Product Images

8.    Card Design

9.    Branding

10.  CTA & Social Media buttons

Install the Ubersuggest Chrome Extension: It shows the most important actionable SEO metrics in Google search results. The gained insights for key SEO metrics will guide you to optimize the content and on-page technical parameters. It also delivers competitive strategic insights for the top 10 results; you also get insights aligned to closely related performing keywords.

Concluding Note:

It is perhaps the 1st time that webmasters get so much time to fine-tune their websites to face the possible impacts of an algorithm update by Google. Waiting until the last is not a good practice; the websites designed for ultimate UX are awarded. Just hire the top web designing and SEO agency to review your website and make the necessary changes to welcome the ‘Google Page Experience’ update.

Source:- https://twenty7inc.in/the-page-experience-a-ranking-factor-for-2021-what-you-need-to-do-today-for-it/