Ever since the pandemic first hit, a lot has changed in our lives;
from wearing masks all time, carrying sanitizer with you everywhere, to trying
to buy things online more. Now looking at our lives before this feels bizarre.
Nevertheless, humans have been somehow managing and have gotten used to a lot
of these changes now, with the second wave hitting us hard. With the vaccine
rollout happening all over the world, hope has emerged again and it seems like,
with a bit more time, we all might be able to go back to our normal lives, free
from social distancing and sanitizers.
Besides our daily lives, COVID 19 has also altered the way
consumers think and purchase over time. What is up for debate is how many of
these changes will end up staying even after the pandemic ends? Here are some
of the trends in marketing that emerged during the pandemic, and might last for
a longer time period than anticipated:
Online
Shopping
With the advent of the virus and the announcement of the lockdown,
people were stuck at home and a lot of people were trying to take to online
shopping for most of their needs. Platforms were bombarded with orders and
delivery requests. Over time, there has been a noticeable increase in online
shopping, and researchers say that it might increase more in the coming future.
Many are expected to sustain this mode, even in the future.
Localized
Marketing
With online teaching and work from home in full action, many
people moved back to their homes from urban cities. Many reports have pointed
out that ever since the pandemic struck, people have been buying a lot from
their local markets. Many customers also turned towards locally sourced items,
for a safer and more personalized experience. In the future, customers might
strive for this in more of their purchases.
Brand
Loyalty
Whether it was because of convenience, or safety reasons, or just
to try out localized marketing, the pandemic also saw a decrease in brand
loyalty amongst customers. There was also less hesitance amongst them to switch
to new brands and try out new ones. This has shed light on the fact that brands
in the future might need to pay more attention to this shift in consumer
behavior if it persists and note when and why the customers are changing.
Hygiene
We all have been spending a large part of our weeks, sanitizing
everything that came from outside. With COVID, reports say that customers look
for the safest and the most hygienic options available to them, to ensure
safety. Brands in the future too might have to make sure that no matter what
their product or service is, they are keeping hygiene a priority. A challenge
with this change can also be trying to balance sustainability and hygiene. With
a heavy increase in single-use plastics since last year, brands also need to
make sure that they try to produce lesser and lesser waste and try to use
sustainable methods.
Adaptability
When the pandemic first struck, people were all left worried as to
how everything will change and how they will adapt to these changes. But in no
time, customers and brands both did the needful and adapted. In India, with the
second wave at the full spike, who knows when the new normal will become a part
of our past? Since the virus is changing with time, so will things. Brands need
to be ready for any change that this virus might present as a challenge and
should be ready to adapt to any such changes. This should be kept in mind even
after the pandemic ends. Being the Best PR Agency in Delhi we
always try to make sure that we provide solutions for any such challenge that
the brand might face.
With the
second wave still going on, there are many trends that might come and go with
the virus. The best thing brands can do is empathize with their customers and
try to come up with solutions for any problems they are facing. Given how
unpredictable everything is with the virus, brands need to keep adapting and
not be afraid to change.
Source:- https://twenty7inc.in/pandemic-trends-in-marketing-which-are-here-to-stay/
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