Over the years,
storytelling has become an integral part of marketing and PR and
has helped brands to stand out and connect with their consumers more.
Storytelling not only makes the consumers establish an emotion with the brand
but also makes the brand memorable in their minds because of the emotions.
Hence storytelling is very common in all facets of marketing. The same thing
applies even when it comes to the PR industry where storytelling has become an
essential part. It is now required of professionals working in the field to
learn and practice the art of storytelling and
become effective storytellers to move forward. But why is it so relevant? Let’s
take a look.
Helps The
Brand To Stand Out
In the market now, a variety of brands are available within the
same category. There are so many brands available, that product differentiation
is something brands have to consciously aim towards. Consumers are being more
and more bombarded with ads and campaigns due to this. Over time,
they have learned to tune them out. Hence, it is even more important than the brand stands out enough to grab their attention and make
a mark. One such way to stand out is through the art of storytelling. Effective
storytelling makes the brand stand out and be perceived as different from
others, even if others offer the same product or service, just by telling a
story. Being the Best PR Agency in
Delhi, we understand the art of storytelling and the relevance
of this art very well.
Emotional
Association
Any professional can
present facts and figures of their product to the audience. But to give out
that information, while successfully evoking some kind of emotion
in the consumers is what will make them stand out. If the story is
well-executed and good enough, they might start to associate that emotion with
the brand too. The emotion evoked can be anything, ranging from happiness,
nostalgia, to fear, hopefulness, and sympathy. This can lead to higher brand loyalty in the long run too.
Becoming
More Memorable
Effective storytelling has
resulted in the brands becoming memorable to the audiences. And being memorable
is one of things that brands strive for, in a world where product differential
has declined over the years. If the brand is memorable, it is more likely that
the customer will keep coming back to the brand, and become a loyal customer.
Not just that, the consumer is also more likely to recommend the brand to
others if it is fresh in the minds of the consumers, or is memorable enough.
A Larger
Impact
PR is much more than just
creating brand awareness; it is also about improving the goodwill of the brand,
and one of the ways that one can achieve that, is by standing up and speaking
about important issues in the world. There have been so many examples where
brands have taken a stand and have successfully risen in the eyes of the
stakeholders because of this. PR can help to make a larger impact on the world
about the brand. This often is done through effective storytelling. Although
one needs to be thorough in the research and need to be careful while doing so.
But in order to make a bigger impact not just on the consumers, but also the
world, storytelling can act as an effective tool in PR.
Educates
The Brand And The Customers
Storytelling
is not about stating facts and figures, but goes far beyond and is more about
telling a story. This requires the brand to learn more about the world and
their customers. Storytelling in PR often conveys knowledge and meaning in a
much more engaging manner. In order to effectively convey that story, brands
need to observe and talk to others, to learn from first hand experiences. By
converting this into stories and conveying them to the world, storytelling acts
as a powerful tool that not only educates the brands, but also their consumers
as well. As brands, it is important to understand the many fragments of the
world, and if one can pass on an important learning from this back to the
world, that just makes things even better!
Source:- https://twenty7inc.in/5-reasons-why-storytelling-is-an-important-part-of-pr/
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