According to me, Public relations (PR) refer to the variety of
activities conducted by a company to promote and protect the image of the company, its products, and policies in the eyes of the public. As the word
“Public Relations,” itself tells us the meaning i.e. maintaining relations with
the public.
In simple terms, Public Relations is a strategized process of
managing the release and spread of organization-related information to the
public to maintain a favorable reputation of the organization and its brands.
This process focuses on –
1. What information should be released,
2. How it should be drafted,
3. How it should be released,
4. What media should be used to release the information (usually
earned or free media is used for the same)
Objective
of Public Relations
The main objective of public relations is to maintain a positive reputation of the brand and maintain a strategic relationship with the public,
prospective customers, partners, investors, employees, and other stakeholders
which leads to a positive image of the brand and makes it seem honest,
successful, important, and relevant.
Functions
Of Public Relations
Public Relations is different from advertising. Public relations agencies don’t buy ads, they don’t
write stories for reporters, and they don’t focus on attractive paid
promotions. The main role of public relations is to promote the brand by using
editorial content appearing
on magazines, newspapers, news channels, websites, blogs, and TV
programs.
Using earned or free media for promotion has its own benefits as
information on these mediums isn’t bought. It has a third-party validation and
hence isn’t viewed with skepticism by the public.
The functions of public
relations manager and public relations agencies include:
·
Anticipating, analyzing, and interpreting the public opinion and
attitudes of the public towards the brand and drafting strategies that
use free or earned media to influence them.
·
Drafting strategies to support the brand’s every campaign and new
move through editorial content.
·
Writing and distributing press releases.
·
Speechwriting
·
Planning and executing special public outreach and media relations
events.
·
Writing content for the web
·
Developing a crisis public relations strategy
·
Handling the social media presence of the brand and responding to
public reviews on social media websites.
·
Counseling the employees of the organization with regard to
policies, course of action, organization’s responsibility, and their
responsibility
·
Dealing with government and legislative agencies on behalf of the
organization
· Dealing with public groups and other organizations with regard to social and other policies of the organization and legislation of the government
·
Handling investor relations.
Source:- https://twenty7inc.in/short-understanding-of-public-relations/
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