How to Leverage On-page SEO with Keywords Proximity & Placement

 

On-page SEO, the foundation of SEO and digital marketing, is the suit of activities that the SEO experts do to increase the visibility of a website in SERPs that results in more traffic and leads. On-page SEO score is the key metric measured in four domains: user experience, technical, responses, and search engine friendliness. To succeed in all the four parameters, your digital marketing agency needs to focus two often ignored but vital areas- keywords proximity & keywords placement. Although there are numbers of on-page SEO technical aspects that decide the success rate of a digital marketing company in this blog, I am highlighting to importance keywords proximity and proper keywords placement that will support your website to rank better in search results.

What Is Keywords Proximity?

Keywords proximity means the distance between the words in target phrases or keywords. According to Searchmetrics, the content created for closer keywords proximity makes the search engines and users both happy. For example, ‘cheap holiday tour for 2020’ and ‘holiday tours which are cheap to have in 2020 ’; out of these two, the 1st term will perform better.

The Solution:

1. Eliminate the use of expletive words like “of course”, “and”, “also” etc.

2. Select the keywords and phrases often used by the target users

3. Use the keywords in order. For example, instead of using ‘two and one’, better you use ‘one and two’.

4. Keep the long-tail keywords simple and precise for a particular need; for example, the best digital marketing services in Delhi NCR are better to use than using the term – digital marketing services that are best in Delhi and NCR.

5. Hiring the best among the top online marketing companies having professional content writers is the best way to leverage on-page SEO services.

What is the Placement of the Keyword? 

The keywords placement is a strategy designed to use certain numbers of keywords with a purpose adhering to Google’s ranking algorithm. The optimized keywords placement entices the target audience to visit your web page and to stay longer for making their mind to purchase.

Solution:

1. Use the appropriate keywords at all the prominent places: URLs, headings, title tags, opening paragraph, meta descriptions, page content, footer, link anchor text, and images.

2. Avoid keyword stuffing

3. Don’t focus on more than three keywords on a page because each page has one title tag and one meta description

4. Use LSI (Latent Semantic Indexing) keywords

5. Use the Google Suggest tool

Five Major Areas to
Focus On For Keywords Proximity & Placement: 

According to SEJ, the proper professional use of keywords still matters a lot for on-page SEO success. You might have hired the best in online marketing companies; still, following five tips for keywords proximity and keywords placement will help you leverage the on-page SEO:

1. Prioritize the Keywords

2. Don’t start the web content with keywords

3. Use data-driven insights for competition

4. Think like a customer not like the search engines

5. Use reliable keyword ranking tools like Google Search Console, Moz Keyword Explorer, and SEMrush

6. Don’t let the keywords density be more than 2 %.

7. Use long-tail keywords containing 3-4 words

Almost 70 % of the total traffic comes because of long-tail keywords use.

Keywords research, keywords optimization for proximity and keywords placement in the line of Google content quality algorithms like BERT (October 25, 2019), Broad Core Algorithm Update (January 2020), and others are the core areas that need peculiar attention. The success of a digital marketing campaign depends upon how good your web pages are optimized; and the proper keywords proximity and keywords placement play a vital role here.   

Source:- https://twenty7inc.in/how-to-leverage-on-page-seo-with-keywords-proximity-placement/

 

Why Small Businesses Need To Hire Digital PR Agency

 

As the marketing and buying behavior is changing fast because of increasing dependency upon the technology especially after the Covid-19 pandemic, the scope of the role of a PR company is evolving fast. Now, it is not limited just to create advertisements and releases in the media. The role of the best PR company in India has gone beyond traditional concepts; the developments within few years make the digital PR agency as helpful for the small businesses as these have been for corporate businesses.

Why Small Businesses Need To Hire The Best PR Company in India: 

Gone are the days when the hiring of PR was limited just to the corporate businesses or start-up businesses with big advertising budgets. The top PR agencies in India offer tailor-made PR strategy for every budget to serve the long-term and short-term objectives. If you own a small business or you are going for a start-up business, hire the best PR agency to get the much-needed support in the following areas:

To Conduct Outreach:

The objective to conduct outreach activities is to build a strong image of business and brand in media. The activities are planned to develop media relations through direct communication with journalists and media personals.

Benefits: 

·         Support of influencers

·           New customers 

·         Brand awareness

·         Better lead conversion rate

To Make Trade Show Participation Affordable:

The trade show participation is not necessarily a costly affair if you have the support of a good PR agency. The PR company makes the products and brand exposure in trade shows affordable and delivering by choosing the right shows, time, location, media management, and activities, etc.

Benefits:

·         Branding

·         Trust building

·         Leads generation

·         Familiarity with the target audience

To Create Compelling Media Pitches:

Designing effective media pitches is the creative role of a PR agency. The media pitches are created to maximize the benefits of special offers, seasonal discounts, announcements, new arrivals, trends, etc. 

Benefits:

·         Creates merit in popular brands

·         Covers the story and shares it in the most engaging manner

·         Makes the marketing plan more delivering

·         Supports SEO/SMO for better deliverance  

To Target the Advertising:

PR strategy is the core of success for any business plan. Target advertising saves efforts and costs as well it expedites the results. Different clients have different concerns pertaining to your product or brand. PR agency creates and shares the media releases for the target communities to address their concerns.

Benefits:

·         Trust building

·         Ranking improvement

·         Leads generation

·         Brand awareness

To Explore New Possibilities:

The top media companies help businesses to explore cutting-edge growth opportunities. Small businesses find it easy to tap the low competition spaces in marketing. The media company shares the insights and experience for the particular trade to support your business in finding new high potential segments.

Benefits

·         Designs an innovative approach to floating the brand in the market

·         Eases down the competition

·         Shares data-driven insights

·         Draws the attention of stakeholders 

Wrapping Up:

Wide-scale acknowledgment of brand, brand’s repute building, low-cost target marketing, quick leads generation, high conversion rate, and customers’ engagement are the high priority needs of small businesses. Hiring a PR agency is not a costly affair as it is thought. The tailor-made PR strategy as is offered by Twenty7 Inc., the best PR agency in Delhi (NCR), makes the much-needed advantages of PR and media publicity affordable even for small businesses.

Source:- https://twenty7inc.in/why-small-businesses-need-to-hire-the-best-pr-company-in-india/

‘The Page Experience’: A Ranking Factor for 2021 – What You Need to do Today For It

 

On May 28, 2020, Google made an announcement about a new ranking algorithm that will be roll- out soon to judge the website quality on the scale of users’ experience of interacting with web pages. If Google judges that the visitors wouldn’t get a nice experience while staying at your web pages, it may pull down the existing ranking position. The new update is named- ‘Google Page Experience’. The best part is that this new update will roll- out somewhere in 2021; so, you have enough time to review your website and fine-tune it. Yes, early birds are sure to get the ranking advantage.

 What is the ‘Google Page Experience’ Algorithm?

The web page experience signal will measure different aspects of how the users experience the interaction with a website page. Optimization for ultimate web page experience will make the website more pleasingly engaging for the users using different web browsers and devices. Improved web page experience will support the businesses to perform better because of increased users’ engagement at less friction. What I guess is that the ‘Google Page Experience’ algorithm will scale all the pages of your website; so, even if some pages are good to deliver a nice engaging experience to visitors but some web pages are not so good, then too your website may get a set-back in the ranking.

How to Optimize Your Website for ‘Google Page Experience’ Update: 

Optimize Page Loading Speed: The page speed can be checked through Google’s PageSpeed Insights. Google has confirmed that it uses page loading time as the ranking signal. The slow page speed negatively impacts your indexation. ‘How can I increase page speed?’ is a common question. Using Gzip, minifying CSS, reducing JavaScript, reducing redirects, removing render-blocking JavaScript, improving browser caching, improving server response time, using CDN like practices will work to load your web page faster. 

Reduce 400 Error: It is an HTTP status code; it notifies that your request sent to the website server is incorrect and the server couldn’t understand it. How to fix 400 error? Some simple tips that will click to reduce 400 errors are- refresh the webpage, cross-check the address, clear DNS, check the file size, clear browser’s cookies, etc. 

Compare Your Website UX Against That On Your Competitors’ Website: Knowing what the extra and unique your competitors have that you don’t have is a versatile trick to make improvements in UX.  

Analyze the Website Design: As per my experience, here I list ten web design elements that a modern age website must have:

1. Large and unique Typography

2.    Semi-Flat Design

3.    Responsive & Large Hero Images

4.    Background Videos

5.    Short Product / Feature Videos

6.    Hamburger Menu

7.    Large Product Images

8.    Card Design

9.    Branding

10.  CTA & Social Media buttons

Install the Ubersuggest Chrome Extension: It shows the most important actionable SEO metrics in Google search results. The gained insights for key SEO metrics will guide you to optimize the content and on-page technical parameters. It also delivers competitive strategic insights for the top 10 results; you also get insights aligned to closely related performing keywords.

Concluding Note:

It is perhaps the 1st time that webmasters get so much time to fine-tune their websites to face the possible impacts of an algorithm update by Google. Waiting until the last is not a good practice; the websites designed for ultimate UX are awarded. Just hire the top web designing and SEO agency to review your website and make the necessary changes to welcome the ‘Google Page Experience’ update.

Source:- https://twenty7inc.in/the-page-experience-a-ranking-factor-for-2021-what-you-need-to-do-today-for-it/

Increased Importance of PR Companies in India Post-COVID-19 Pandemic Future

 

Public relationship in any business is also not immune to the globally experienced fundamental shift in marketing practices. After Mid-March 2020, it is almost four months period that has changed the social landscape for marketing forever. Now, as the unlock process has been started, businesses are geared to take a fresh start with new marketing strategies. Believe me, there is always a silver lining in a solution-centric approach. Today, the PR companies in India have much more to support the clients’ businesses.   

10 New Challenges for Businesses to Maintain PR post-COVID-19: 

Almost all the businesses experienced the heat of the Covid-19 pandemic. Some businesses have reduced the advertising budgets, some have reduced marketing team size, some have postponed their publicity contracts and so. Now taking the steps out after the unlock announcements, the majority of businesses are structuring the new policies to regain the lost ground in terms of brand image, public awareness, and media relationship. However, the changed conditions are posing new challenges to regain the lost ground on the PR landscape:

1.       The emergence of new rivals

2.       A shift in buyers’ intent

3.       A shift in the popularity of media channels

4.       Dropped demand after Covid-19 pandemic

5.       Uncertain long revival period

6.       Shortage of funds

7.       Uncertainties because of strained Indo- China relationship

8.       Stop for traditional marketing practices

9.       Increased dependency on distant marketing practices  

10.   Squeezed budgets for marketing ……..

10 challenges for PR Companies in India During & After Covid-19 Unlock:

1.       Different and competitive

2.       Impacts of fake news

3.       Affordable even for tight budget businesses

4.       Accommodating post-COVID-19 regulations in PR management

5.       Maintaining Relationships with Journalists

6.       Proving the worth at the earliest

7.       Innovating low-cost PR management tricks

8.       Assessing the shifted popularity of media channels

9.       Incorporating the latest technology into PR feeds

10.    Assessing shift in trust factors that lead the buyers to buy  

Grown Importance of Hiring the Top PR Company:

 

1.       Long-lasting brand image among the buyers helps in marketing

2.       Buyers do value image of positivity more post-COVID-19 pandemic

3.       Businesses need the convince the buyers about the reliability

4.       Businesses need to maintain a balance between risk and growth prospects

5.       PR activities need new channels and some traditional publicity channels are no more effective

6.       Halted activities like product launch lead to more intense competition

7.       Uncertainties are expected to prevail longer   

8.       Businesses need to address the new concerns of buyers with a personal touch

9.       Businesses need to focus on purpose, not on profit.

10.   Optimizing low-cost PR activities for a shorter period to monitor the result is a new trend  

As the challenges are more than before complex, so, hiring the best among the top public relations agencies in India becomes more vital. Delhi as being the capital city of India hosts large numbers of PR companies but the selection of the best is a challenge. The new marketing conditions don’t allow the businesses to test, wait, and watch for the results of a new strategy. The majority of businesses are plans- ready to boost up their branding; so, you need to hire the best PR agency at the earliest even at stretched budget.

Source:- https://twenty7inc.in/increased-importance-of-pr-agency-in-post-covid-19-pandemic-future/