Together we will do it. (2020)

 

When Barak Obama fought the American Presidential election, he gave a slogan; we can, we will. Barak Obama won the US presidential election and created history by becoming the first Black US president.

I am trying to take you back to make you realize that if you can earn the faith of your community, anything is possible.

Today in the year 2020 we are stuck in some unprecedented time. Times like this come with hard questions about several things. But most importantly,  it comes around with questioning our existence. The entire human race future depends on solving the hard problem of the COVID-19 situation. Around the world, life is at a halt. It seems like everything has stopped. But in between this pandemic, many things are brewing up.

It might not be relevant, but what is happening in the USA is disturbing. People have come on the road in this pandemic to seek the justice of Mr. Blake. Mr. Blake was shot by a police officer seven times.

This movement has got me to this quote and Barak Obama, then something unique came in my mind.

When it is about survival, it brings out the virtues.

That is what happened when Barak Obama became president of the USA. Right now we are in a mode of survival, and it will bring out the virtues of people, businesses, state, and everything related to life.

Now. let’s talk a little bit about the businesses. As I have already mentioned that it is time for survival. When things are not moving at all, it is ought to become a big obstacle for growth. Particularly businesses that got hit directly by the world-over lockdown.

As a marketing agency, we see that this is a time to do our best. My suggestion to my fellow business owners will be, just do your best and bring out your virtues.

Use social media, media, and other ways to promote your stuff. You need to find out ways to reach your target audience.

This situation has given an ample amount of time to business owners. So, take this opportunity to talk directly to your customers. Call them, wish them; ask them how they are feeling? how they are surviving. Offer your support to those who are in need. More than anything it is the time to become more human. Building this bonding should be the priority for especially those who are in the service industry.

Those who are not in the service industry can find out a way to reach their existing audience, offer them help through email, social media posts, etc.

I know, no one can share anyone’s pain. This is the time to listen to their story. People are still stuck inside the home. They are not sure about their future. Middle-class and lower class have been facing a major challenge.

Every company in the industry, irrespective of its forte should practice empathy and compassion like never before. These are the things that will take us through.

Therefore this is the approach that we should take in the year 2020. An approach towards humanity. Ethical business practices and building trust in our community. Be it a business community or human community.

Source:- https://twenty7inc.in/together-we-will-do-it-2020/

11 Things One Should Keep In Mind While Hiring The Best PR Agency In Delhi For Your Brand!

 

Delhi is the capital of India; it is rich in every manner. Either it is culture, food, monuments, etc. The same way Delhi, NCR, is a hub for business as well. 

A number of corporate houses have their head office in Delhi NCR. Due to which many PR companies also exist in the city. This particularly makes it difficult for the brands to choose the Best PR Agencies in Delhi for PR activities.

Hereby, I am trying to put down 11 points that one should keep in mind while looking for the Best PR Agency in Delhi for your brand.

1. Case Studies

2. Media Relations

3. Strategic Caliber

4. Out of Box Idea

5. Strategic Content Creation

6. No of Yrs of Experience

7. Company Profile

8. Clientele

9. Media Plan

10. Research

11. Market & Client Understanding.

So Let’s Start From The Beginning.

1. Case Studies- Every PR agency builds it’s a brand based upon their work. Case studies are there to showcase the successful campaign done by the brad. The same case studies can become your reference to understand the past work of the agency. Case studies based on the brands based out in Delhi can also give you an idea about the roadmap and strategy developed by the agency. Therefore a case study can be a good reference point.

2. Media Relations- Media Relations is key for PR activity. Without having good media relations, getting good coverage is not an easy task. Many PR agencies in Delhi promises to have good media relations but only the Best PR agency in Delhi can reap the benefit for you with its media relations. It takes yrs to develop media relations. Hence while hiring a PR company a brand should focus on media relations of the agency.

3. Strategic Calibre- PR is not just about building relations with media. Building relations with media is important but without strategic amplification, it does not work. Deciding on the kind of media coverage is required to play a vital role. Imagine your audience reads X newspaper but you are getting coverage in Y newspaper. Then it is never going to be beneficial for your brand. Hence, evaluating strategic caliber while hiring an agency is important.

4. Out of Box Idea- Today the attention span of humans has decreased drastically. It has also changed the storytelling. Now stories have to be interesting. If it is not interesting for people will not spend time reading/watching the same. Hence for the PR agency to survive in this competitive communication field, an agency should have a team of thinkers. It is a job of creative thinkers to come up with such out of box ideas that should attract the eyeballs. Out of box ideas also helps media penetration as media always welcomes out of box ideas.

Keeping the same while hiring a PR Companies should look for an agency with thinkers.

5. Strategic Content Creation – In PR activity, providing information does not work. In PR to impress the media contacts, one should develop content that is interesting and newsworthy. The content should also match the goal of the clients. At the same point in time, it should also serve the purpose of our communication. Only strategically placed content works in PR. So to create the buzz around the business while hiring an agency; a client should focus on this part as well.

6. No of Years of Experience- Many people don’t agree on this part. They love to work with young minds. I completely agree with the young mind part, but why I mentioned this point here because it is so important to have an experience of strategic PR. Many virtues can be only acquired with experience. Like, understanding of the specific industry. If a person does not spend much time in understanding the industry, it becomes a painful job. Hence, while hiring the Best PR Agencies in Delhi, a brand should consider this as an element.

7. Company Profile- A profile of any company is like a portfolio of the brand. It showcases the journey of the PR agency. It consists of all kinds of valuable information that is important for you to hire an agency. Company profiles also consist of testimonials and references. This can guide you better about the market position of the agency.

8. Clientele- Past Clientele showcases the experience with the sector. If an agency works with good clients and creates successful case studies it does showcase that the agency is successful. Clientele also tells us about the credibility of the agency. An agency creates its credibility in years. A good list of clientele also creates faith in the agency. Hence, while hiring the best pr agency in Delhi, clientele matters. And if the clientele is based out in Delhi then the trust factor goes rocket hight.

9. Media Plan– As mentioned above that the media relations and strategy play an important role. On the same line, a specific media plan talks about the roadmap. PR is not easy to understand. Its tools are mostly not clear to a normal audience. Therefore it becomes important to create a roadmap and decide that where are we heading!

Media plan consists of many tactics; like relationship-building meetings, industry story participation, press release dissemination, event participation, authored article, etc . the assimilation of these tactics creates a roadmap for the client.

so, while hiring a PR agency the brand should always ask for a media plan beforehand. It also provides us the information about how much an agency knows about the brand. And are they clear about the short term, long term goals, and objectives?

10. Research – Research is the strength of PR. Yes to create a good pr roadmap, the agency has to do extensive research. Research about competitors, target groups, media plays a vital role in creating a pr campaign. Without doing extensive research its not at all possible. Generally, every PR agency researches the client, but only the best PR agency in Delhi researches competition. Why is it important to research competitors?

The answer is very simple; this is the only way one can understand the brand equity of the competitors in the market. It also provides us valuable information about the brand.

11. Market & Client Understanding – A publicist has to be smart to understand the market. Market and trend change rapidly. It depends on the PR people to research, analyze, and then deliver about the subject. Reading about market analysis, trends etc helps in understanding the market and plan the campaign better. Like, right now the entire country is suffering from coronavirus but Delhi has seen a curb in the number of patients per day. Now Due to this, the market started opening, and then the market situation changes. Like small events started happening online. People started going out but not entirely. Now if as a PR agency you do a story you need to do a story in a positive sense. Hence, while hiring the best PR agency in Delhi a brand needs to focus on this as well.

All the above-mentioned points will help a company in hiring and understanding the PR company is better. This will help an entrepreneur in the decision-making process. We at Twenty7 Inc. The Best PR Agency in Delhi has developed some wonderful success stories.

 

Source:- https://twenty7inc.in/11-things-one-should-keep-in-mind-while-hiring-the-best-pr-agency-in-delhi-for-your-brand/

15 PR Hacks For Your Startup At The Time Of COVID From The Best PR Agency In Delhi.

 

The PR hacks from the best pr agency in Delhi will save your time and money both. 

At the time of COVID- 19, businesses are suffering financially. In the recently published activity, the GDP growth has seen 40 yrs low. The GDP stands at -23.9%. This news is worrying for the nation. The current situation is the worst phase for many businesses. Businesses like Hospitality, Event, and others are facing big-time trouble. Many startups are also facing trouble. Hence as the best pr agency in Delhi, we have decided to provide free hacks to the startups for PR exercise. 

Here are the 15 hacks that will be proven beneficial:

1. Create one line messaging

2. The vision of the company

3. The objective of the exercise

4. USP of the company

5. Background of the founder

6. Story idea creation

7. Mail construction

8. Media research

9. Media list preparation

10. Follow up 

11. Media strategy

12. Content strategy

13. Campaign strategy

14. Competition analysis

15. Market analysis 

Doing PR is not an easy job. It requires persistence and patience. In the following sentence, I am going to clarify the points. These points from the best pr agency in Delhi will help startups to understand and create the PR campaign for itself.

1. Create one-liner messaging:

 

The first and foremost thing about any startups or any company is to create a clear messaging. Clear messaging helps journalists and other stakeholders to understand the concept. A good PR activity is all about clear messaging. A one-liner messaging can help you increase engagement as well. Especially while constructing a story idea the one-liner messaging works like magic. Hence, to start the campaign startup should create one-liner messaging.

2. The vision of the company:

To create good PR exercises the company has to be extremely precise about the vision of the founders. The vision of the company and founders are the most important things in the long run. The vision and mission of the company and founders matter a lot while influencing the media coverage. Hence when writing an email to media houses it’s very important to be straight and clear about the vision. 

3. The objective of the exercise:

Planning is the key. But creating a plan for a reason is what creates a difference. One starts a journey to reach nowhere. The same goes for a PR exercise. If the objective is not unclear the journey becomes aimless. therefore before starting a campaign, as per advised by all the best pr agencies in Delhi, it’s important to be extremely clear about the objective. Once the objective is decided, we move ahead with the planning phase. 

4. USP of the company:

Every other company starts with some vision and USP. A startup mainly solves one or the other problems present in the industry. The USP determines how a company is different from the other company. To impress or establish communication with the journalist a company should focus on USP and how it is going to create a difference in the community. This becomes a vital point for a story to be told and to sell the same. The journalists always look for a new story and upcoming quality product or venture in the market. so, to create a good pr campaign; it important to project the USP.

5. Background of the founder:

This is also an important point. An impressive background of the founder, either from a good university or with a good amount of experience in the market makes them star entrepreneurs. As suggested by the best pr agency in Delhi, while creating a PR plan, a company should focus on the same to get the limelight. Look, it’s not only that the people invest in the company but the investment also happens on the founders. the early-stage investment is always decided upon the badges that startup founders carry. Hence, projecting the background of the founder classically can become a key to establish communication for the startups. 

6. Story idea creation:

PR is a communication business. And stories are the most important thing in communication. To establish a trust factor in the startup, the company should focus on creating the story. Creating the story also brings eyeballs. A good story always has the potential to penetrate the masses and create an impact. Good story creation is an art. to impress a journalist one has to create the story and work towards it. hence creating a story idea with keeping all the above-mentioned points are very important. You can also refer to other blogs on content to understand more about the story idea creation and its importance.

7. Mail construction:

Constructing an email is an art. If you know how to construct a good email, half of the battle is already won. Crating good mail requires throughout command of the language and awareness about the situation. it also requires research. Please keep in mind that whenever you construct an email the language has to be simple and straightforward. The mail should never consist of complicated language as it might create miscommunication. 

8. Media research:

Media research means to be aware of the journalist. While any startup wants to create a PR campaign media research should be the first step. You should be knowing about the portfolio of the journalist. The readership or reach of the medium. Finding out the right set of journalists will save both time and effort. It also helps in cracking a good story. Being the best pr agency in Delhi, we have a great media research team and we take this job seriously. 

9. Media list preparation:

Preparing a media list is a hectic task. The media list creation depends on the competency of the team. Every best pr agency in Delhi has an updated media list. To create a media champion, a media list is very important. Media list creation has to be done carefully as if the updates are wrong then it will be a waste of time and energy. 

10. Follow-ups:

After sending an email to the journalists it's important to take the follow-up on the story. A journalist almost receives more than 150 emails in their mailbox. hence its import to remind them about the mail sent by you. For that matter only, one needs to do a rigorous follow with the journalist. Getting good coverages is an effort game. And putting effort into follow-up with the journalist is crucial to get the story covered. 

11. Media strategy:

Media strategy means first deciding where and why to pitch the story. First of all, deciding upon media related to specific domains. the domain in which your startup exists. Once you decide that, decide the specific media for the same. Once specific media is decided then create a strategy to reach those people and tell your story. without a good media strategy, the entire campaign is not going to be useful. 

12. Content strategy:

Content strategy is the pillar of every communication. The content has to be planned and written carefully. The content strategy should complement the entire communication and match up to the objective. A lot of great content ideas can be found on the internet. Content on trending topics is always a hot piece of cake. Hence a little bit of research and strategic content is the soul of the PR activity. 

13. campaign strategy:

Campaign strategy is about creating a roadmap. We all know, how important is to create a roadmap. Campaign strategy has to be well thought. It should be based upon the objective and goal. the tactics have to be defined properly. Campaign strategy also helps us clearly see the path forward. The best pr agency in Delhi can help you also to create a great campaign strategy. While creating a campaign strategy one has to be careful about the target group, target media, etc.

14. Competition analysis:

While creating a campaign swot analysis is a must. In the SWOT analysis, the most important point is to do the competition analysis. Competitors’ analysis showcases us in many different ways. It gives us insight into our competitors, their initiatives, brand equity in the market, etc. 

15. Market analysis:

The market analysis should be done to understand the market scenario. For example, being a startup you come with one product but the market is not accepting it, the reason being the market is overloaded with a similar product. Just think from the communication point of view. Every journalist who writes on startup receives several emails with the claims of being unique in the segment. It becomes hectic for the journalists if the supporting data is not mentioned in the same email to support the claim. The best pr agency in Delhi always looks for the market data point and suggests you construct a plan accordingly. 

All the above-mentioned points are not only important for a full proof pr plan for startups, but it is also extremely important for creating the buzz around your target audience. Startups like ola, uber, Zomato, etc use PR activities to be present in front of the target audience. Communication is the key to sales. And communication is the only way to create a market. 

Source:- https://twenty7inc.in/15-pr-hacks-for-your-startup-at-the-time-of-covid-from-the-best-pr-agency-in-delhi/

Top 5 PR Trends Followed By A Best PR Agency In Delhi

 

Public Relations in 2020 will be driven by strategic roles revolving around metrics and measurements. The process will be guided by impact and outcome-based results. Where the earned media approaches have become more strategic, PR professionals are vested with the responsibility to create demand amongst the target audience. With the coming in of different platforms and technologies, here are some of the PR trends which will dominate the year:

1. Role of data in the content explosion

According to research, every day more than 5.2 quintillion bytes of data are generated worldwide. With such a rise in digital content, the PR in this age needs to act more smartly than before by developing engaging content. Hyper-focused digital campaigns will be the game changer as it has the potential to reach a niche audience group. SEO PR will aid the business to create more visibility online, further leading to generating the right traffic for their corporate platforms.

2. Niche and specialized PR will drive the industry

Going by the sudden bloom of the PR industry in recent years, organizations today are being very selective in partnering with the PR firm, adding unprecedented pressure on the PR professionals. The PR agencies having specializations are likely to be sought after by the organizations. Hence, the best PR agencies have industry experience, a clear understanding of the local market, cultural aspects, and the latest trends. All the factors prioritize the PR consultants to be proactive and smart in order to support the brands in the fast-moving environment.

3. The impact drove meaningful engagements

Irrespective of the various shift in the PR industry, be it the penetration of technology, specialized algorithm, or fancy electronic devices, the major essence of public relations is not lost yet, i.e. the human element is still relevant in the industry. Therefore, the best PR agency in Delhi, hire or train consultants who can create and maintain meaningful engagements. The entire mechanism like content development, hosting events to other forms of communication, all need human intervention so that it is relatable to people.

4. The year of micro-influencers

With time brands are realizing the importance of micro-influencers. As they have developed dialogue, rapport, and trust with an intimate audience group, they exercise a point of connection between the brand and the audience. This process breeds authentic trust giving positive results. Long-term partnerships between brands and micro-influencers can garner successful-outcome based campaigns. 

5. Reputation management – a new dimension ruling PR

Where the media has become very quick, making content viral within light flashing speed, agencies are fostered to handle the client’s or brand’s reputation.

Though reputation management inclines more towards the management sector, in the future PR, will have to designate a professional team that will understand the media and seamlessly manages the dynamic reputation management.

Source:- https://twenty7inc.in/top-5-pr-trends/        

4 Reasons To Hire The Best PR Agency in Delhi.

 

PR agency in Delhi can help you win over your customers.

Hiring the Best PR agency can become one of the best decisions for your company. A PR agency can help you to secure market equity. The following are six reasons to hire the Best PR agency in Delhi.

1.Create credibility– Advertising helps a brand to reach to their target audience. But advertisement does not create a credibility factor. To gain credibility for the brand, a company needs an evangelist; a publicist. The best PR agency in Delhi helps gain credibility by running a strategic PR campaign.

2.Perception building– A famous quote goes like this; People don’t buy the products you create, they buy the stories you tell. This quote itself suggests the power of a story. A powerful story can make or break the brand. One of the best PR agencies in Delhi can help you to create the story for the brand. This alone becomes one of the most important reasons to hire the best PR agency in Delhi.

3. Communication- Right communication is required everywhere to create a trust factor. The best pr agency in Delhi can help you achieve the task. A well-written blog or PR makes a brand more impactful. With a good communication strategy, the company achieves many short and long-term objectives. So, the right communication becomes one of the most important reasons to hire the best PR agency in Delhi.
 

4. Trust- The word trust comes to mind with a positive notion. Many companies in India and around the world have been able to create trust amongst their audience. In India TATA, Maruti, etc are some of the companies that have created the trust. A trustworthy brand is always going to win. The best PR agency in Delhi helps you create trust. Judging a PR exercise with the same lenses can showcase the result. Changing media scenarios has made it more crucial.

Above mentioned four factors indicated the importance of hiring the best PR agency. Amidst the Covid-19 pandemic, where people are losing trust in the market, it becomes an even more crucial decision for the brand. Keeping the brand visible with the right messaging is one of the ways to ensure brand visibility. Hiring a PR agency is a task. We completely understand. But this task can reap more benefits. And as an entrepreneur, one should always look for innovative ways to reach the audience. Many people mention that PR is about creating magic. A good PR campaign not only helps in sales but many more. Hence, the reason mentioned above showcases the opportunity and goals the brands should focus on. If done correctly, a brand shall reach these goals in 9-12 months. Constant messaging plays a key role in the segment. Keeping all the marketing avenues in mind, hiring the best PR agency in Delhi can become the most effective marketing avenues.

Therefore if any company is looking for future marketing opportunities, hiring the best PR company is the best and cheap option available.

 

Source:- https://twenty7inc.in/4-reasons-to-hire-the-best-pr-agency-in-delhi/

Post pandemic PR trends of 2021

 

Adapting to the changing environment, here are some PR trends that will lead the industry post-pandemic
As the pandemic has disrupted the entire functioning of the workspaces, the PR industry was no exception to the trend. Whether the changes were advantageous or disadvantages is altogether a different topic to talk about. Here we will expand on the changes the sector has faced due to coronavirus.
Like any other industry, even PR has made a shift to the online model of working. All the media houses are more active and functioning mostly through online mode. Portals like YouTube and webinars have become suitable options for functioning.
Additionally, with everything going online, there has been a substantial fall in the attention span against the increasing screen time. Therefore, the content needs to be very specific than before. The audience is not going to filter through the unnecessary intricacies to reach the point. The content has to be crisp and to the point more than ever before.
Taking this a step ahead, the content must be interactive which includes important data for better reception. PR industry will have to grab the opportunity and come up with engaging content.
Audience-focused service is the norm post-pandemic. Hyper-focused digital campaigns are in demand to cater to the specific target audience. In near future, SEO PR will become an intricate part to increase the visibility of the businesses.
The importance of micro-influencers has also surfaced with the new trend. To reach the audience group effectively, the role of micro-influencers cannot be negated. They have developed a significant connection with their followers over the years.
They have established trust, rapport, and dialogue with their followers. Hence, micro-influencers can be a great deal of help in instilling a positive impression of the brand or business amongst their followers.    
The trends stated above are not temporary to combat the crisis but are there to stay for a long time even when things fall back to normal.

Source:- https://twenty7inc.in/post-pandemic-pr-trends-of-2021/

Relation Building Forming The Pillar For PR

 

Public Relations is the establishment of communication between the client and the target media. To achieve this the service entirely stands on the pillar of relationship building. It is all about establishing a network of people in order to effectively deliver the work. The best PR agency always incorporates relationship building at every level of communication.

Below are listed the different stages of relationship building in PR

The stepping stone – Establishing relationships with clients

To begin with the journey, the best PR agency invests time to understand the client, the organization/ company. Delving on their history the PR agency can align with the vision of the company.

This paves the way for building trust and credibility. Realizing the organization's value and mission will help in delivering a well-informed and effective story.

Peer to peer relationship building

Having generated the stories, angles and information, the next step is to delve into networking through online platforms like LinkedIn or in-person with the help of professional organizations or groups. The best PR agency in Delhi takes leverage of this to interact with like-minded individuals and increase their visibility amongst them.

Relations with Media To get the story good coverage take time and find the relevant media outlets and reporters. The worst thing that an agency can do is mass-pitching to a person or outlet. Take follow-up once or twice and build credibility by keeping their time and effort in mind.

 

Source:- https://twenty7inc.in/relation-building-forming-the-pillar-for-pr/