People are spending more time on
the internet in 2020.
According
to reliable data, people are spending more than 3 hrs daily on the internet in
2020. So, what do you think about this? It means that more than anything,
people are getting information from the internet. According to a recent study,
the medium from which people used to gather information has changed as well.
·
Social
media platforms especially, Twitter, FB, Insta, and Youtube have become hot
cakes for this. These platforms have primarily become the source of information
for many people due to the accessibility of the internet.
But
what does it mean? Does the impact of traditional PR activity is over? No,
absolutely not. This is the mistake a lot of brands are making. This
traditional PR is never going to be over.
Look,
using social media platforms can help you build the image of the company. 0r,
you can say that it can help you to establish a narrative. Whereas traditional
PR can help you build credibility.
And,
credibility helps in sales. Look, if you have seen an advertisement for a
brand. Do you buy the same just because of the advertisement that you see? No,
you don’t buy that after seeing the advertisement. But, if one of your known one
or friends tells you about the product or services that you are looking at then
you are most likely to buy the same product/service. Am I right?
Think
about it. What happened? It’s a tried and tested formula. Look word of mouth
always works. So, here come traditional pr methods. That helps you create the
word of mouth.
Faith
is a personal thing. And so having faith in a particular medium is also a very
personal choice. Hence, once a brand appears on the platform, that has created
the faith of itself, it drives the credibility aspect.
So,
my final words. Both PR activities that are traditional PR and modern PR have
their respective impact. Stories have an impact. And if you choosing the right
medium for the right stories, this always works.
So, here at twenty7Inc.
we help people to create and tell the right story. Because the story is the
only thing that people remember.
TAGS: BEST PR AGENCY IN DELHI, MODERN PR, PR
AGENCY, TRADITIONAL
PR, TWENTY7INC
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