Public relations agency helps you with the same.
Who does not want to get space in
media? Many people and brands dream of media coverage. But it seems difficult
for many. The reason behind it is; less understanding about media. Many of us
are clueless about media functionality. They feel that it is almost impossible
to get media coverage.
But it is not like what it seems. If done correctly,
getting media coverage is not a big deal. It requires strategy and awareness.
That is why it calls for attention from the experts as well. Finding space at
the time of COVID-19 is
still a challenge. Due to the COVID situation, many newspapers stopped their
operations or slacked the pages that were earlier present.
Here I am going to mention a few
points; if followed correctly, it will get you the media attention.
Email
Formation- Email formation is not an easy
task. It is an art that can be learned. The email must be written carefully.
Look, when you write an email, it provides you with an opportunity to
communicate clearly. If you are not able to communicate clearly, you can’t put
your points forward. It will become difficult for other people to find out the
value of your communication. Hence, practice writing emails.
Research- If you are going to send a piece of information that
is not well-researched ,people are not going to find anything different in
that. The most important job of a Media person is to do the research and
provide correct information to the audience. The media coverage is only possible if you can get support from
the journalists. And support attracts support. Try helping out journalists with
the right set of researched data. It will also help you to build a long-term relationship.
Story
peg creation- You can get your story
published, only if you have something unique to tell. Uniqueness does not come
from somewhere. Thinking creative can solve this problem. Read as much as a
story you can from the related topics. Reading and understanding the current
topics and markets will push your mind to generate some unique story. If it
still does not work, try taking help from a professional PR agency.
Unclear
agenda- No one wants to walk in the
dark. Unclear agenda is like that only. It is like walking in the dark. Make
sure that you are clear about your objective. Make sure that the journalists
also know about your agenda. Be honest. Tell them exactly what you are looking
at. People appreciate honesty .Make your agenda clear. Make it viable for the
other party as well. Use a win-win attitude for the same.
Wrong
Journalists- There is an old saying if you
want to sell a comb to a bald person, it’s almost impossible. The same example
applies here. If you are selling a story that is not going to create value for
the journalists that you are selling; it’s unlikely that the journalists are
going to be of any help. Do your research correctly, and try to find out the
right journalists for your story. Pitch them with grace. You will be surprised
that they will show interest in your story.
Style
of follow-up- Please remember one thing.
Journalists do not need you if you are asmall player. So, you should be
patient. Don’t push the journalists and don’t follow-up hard. Give them time.
They also work under deadline. Please respect their space. Be respectful. Try
helping them. Before calling first ask them about their availability. While
following up, patience is the key.
Wrong
media house- Another big challenge is to
determine the right media houses. It is a process. First of all, one has to
know about their target audiences and decide that the media houses that they
are approaching; whether their target audience going to enjoy the story?
Will it be of any help to the media house? Does that particular media cover
that kind of content? These things are crucial to be determined.
Brand
Profile- Create a good brand profile.
Don’t rush. Wait. Give yourself sometime. Use past experiences and testimonials
to create a good brand profile. A well-drafted brand profile acts as the main
attraction. Don’t use the old format. Use something unique. Create new ideas.
Create unique ways to communicate about your brand. It will bring you media
attention.
Shock
them with a unique campaign- Media
always wants something new. They need to cover a story worth reading. They have
to think about keeping the interest of their audience a swell. So, what you can
do is; create something unique. Remember to come up with a beautiful campaign,
it grabs so much media attention. Use these kinds of campaigns and ideas to get
the eyeball.
Building
relationship- If you are not getting a reply
from the journalists it might be possible that you will have to work hard to
build a relationship, to meet the journalists. If due to a pandemic, they don’t
agree to meet, meet them over the video call. Meet them over Whats App video or
google meet etc. Make sure that you establish a relationship first. Try
becoming a friend. Help them and they are going to revert to you.
Avoid
social media- Many journalists don’t want to
use social media for their professional use. Don’t approach them over social
media. Use a more professional way. Like LinkedIn or email. Send an email and
don’t just follow-up next. Wait for a day or two. Waiting for two days for an
email is advisable. Use this time to help them with some supportive data. But
make sure that you don’t use social media. If they become your friend then
using social media makes sense.
Put
yourself in their shoes- Look,
if you want to understand someone, nothing could be better than, putting
yourself in their shoes. Think from a journalist’s point of view. What matters
to you not necessarily will matter to a journalist as well. They do their job
seriously. Hence support them with their job. Try acting as a journalist and
you will find a way to get yourself featured.
Respect
their time- If you genuinely want to get
coverage, start respecting the time of the journalist. They are mostly
overloaded with work. Don’t become a burden for them.
If you follow the above-mentioned ways, you are going to
get coverages. Look, please try to
understand that, they are also human like us. Media has its own limitations.
They cannot cover anyone or everyone. They have to make the distinction. You
must understand that. If it is becoming difficult for you, then you should
think about hiring an agency. A good PR agency can help you
out with all your requirements, from strategizing content to creating a strong
profile. A best pr agency in Delhi can
also evaluate your probability of getting media coverage beforehand. Hence, if
you want to get it done by yourself, please keep all the above points in mind
else hire a PR agency and make your life easier.
TAGS: BEST PR AGENCY IN DELHI, MEDIA, PR AGENCY, PR AGENCY IN DELHI, PUBLIC RELATION, PUBLIC RELATIONS AGENCY
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