5 Points About SEO Which Is The Impact Of Your Google Ranking Factors

 

5 Points About SEO Which Is The Impact Of Your Google Ranking Factors

Search engine optimization is the process of optimizing the ranking of particular pages and websites. Good SEO Strategy can make your website rank higher. There are some points and factors of SEO that can impact your Google Ranking:

Content and Writing

Content is king. Good quality content has a great impact on ranking. Content with more informative knowledge and credibility will give your user a good experience of your product or services. Good content results in a great customer engagement rate. The more engaging your website will be the more quality target traffic you will get. So Content Optimization has a huge role in affecting the ranking of your website. Content should be created with proper keywords according to your target user that what the user can search. Make sure User gets the information which they are looking for

Mobile-Friendly Responsive Website

Nowadays people prefer their cellphones when it comes to search for something urgently. If you make your website mobile-friendly then you will get more users and traffic to your website. Responsive website design also plays a very important role in google ranking. You should definitely have a mobile version of your website. Releasing an incomplete mobile version of your website will affect your ranking. So make sure you have completed the mobile version of your website before launching.

Site Loading Speed

People are in a hurry. They don’t have time for the websites which are slow in loading. If the website is very rich in content but the loading speed is slow, then people won’t be able to connect to the particular site, this will result in a higher bouncing rate. The quick loading website gets more visitors in comparison to the website which is slow in loading. Slow page speed results in crawling fewer pages on your website. But if the page speed is according to google algorithm then the bounce rate of the page will below.

Quality BackLinks

Backlinks play an important role in Google ranking. Quality backlinks can improve your SEO rank in less time. When Google crawls websites it also checks the number of backlinks related to that site. But it is very important that the backlinks should be credible. Because spam links can affect your website ranking negatively. We can say that if you want to be on top of google then there must be quality backlinks connected to your website to rank higher.

Title tags and Keywords

A title tag is a line of HTML code that describes a specific web pages content. Title tags give a short description of what the page is all about.  So proper use of title tags will help in ranking higher. Google can easily detect the right pages of your website according to the user’s queries. A title tag should contain the proper use of keywords, and the keywords and title of your page should be relevant to the content. Make sure that every page of different information should have a unique title tag with related keywords.

Source:- https://twenty7inc.in/5-points-about-seo-which-is-the-impact-of-your-google-ranking-factors/

How To Write An Effective Press Release Headline That Grips

 

How To Write An Effective Press Release Headline That Grips

Considering the famous headline ‘Do not judge a book by its cover’. Like every other stereotype, this statement also has an amount of hidden truth behind it. People do tend to judge a book by its cover. The title or topic of a press release is the first thing that helps one decide if they will go further with the content. A headline is an insight into what’s coming up next. Just like the objective of your resume is an 11-second insight via which an interviewer decides whether to go ahead with your candidature or not.

Therefore a headline is of great importance in nature. When it comes to the PR profession, a Press Release makes up for the most important element whose function is not only a formal announcement to the media world but also to catch the investor’s attention into your business.  It should be clear and must refrain from the eyes of the negative press. While writing a headline, there are certain points that one must keep in mind to make your headline work across a board:

Keep your headlines short. A long headline does not fulfill the purpose of SEO. They create confusion and disinterest in the minds of readers whereas a short headline works for the best to give a quick insight into the release and give an immediate idea into what the release is all about.

If you have a social media presence, you must try to incorporate and word it within the limit of the respective platforms that you use. A crisp headline is lucrative in nature and goes a long way. Likewise, using keywords that benefit social media presence is essential.

If it suits your brand/ product’s communication, going with a headline that captures emotions such as happiness, achievement or curiosity works best towards increased chances of reader engagement. Though it is a topic of debate whether to write a headline in the beginning, as it sets the tone for the whole writes up, it is better if it’s written in the end as the chances of capturing the whole essence of writing will come out better. This helps in communicating the line of thought effectively.

Writing an exciting headline is important but so is the rest of the body. Once a reader decides to go through your release after a thorough reading of a headline, it is your content that makes sure if the reader’s created interest is kept which at times may result in a call to action. A press release aims to drive traffic, interest and generate leads. It is of utmost importance that your press release lists down all the deliverables that attract a reader’s attention.  All the important facts and figures must be included in the body along with the necessary information that captures an overall interest. In case you are still wondering how to write a press release, you must browse through and find great examples of written press releases to get hands down insight into how to write an extravagant one. You can also find articles published by public relation agencies which can help you further with the structure of a Press Release.

Source:- https://twenty7inc.in/how-to-write-an-effective-press-release-headline-that-grips/

The Different Tools of PR And Their Significance

 

In simple words, Public Relations can be defined as the communication process of maintaining the public image and reputation of an individual or an organization, using selected communication tools. The importance of PR has grown over the years, as organizations have realized over time that PR not only helps to build and maintain a good reputation, but also can help to increase financial profits, boost employee morale, and also create a better relationship with the customers and any possible stakeholders. PR tends to use a number of communication tools to perform its function effectively. Which one is to be used depends on the situation, the need, and also depends on the professional. Let’s take a look at some of the most popular and significant tools in PR today:

Press Release

A press release can be defined as a written document prepared to be distributed in media. It is generally made to announce something that is important and newsworthy. It can be made for multiple reasons ranging from a new product announcement, announcing any big change in the hierarchy, to announcing any award received by the organization. The main purpose of a press release is to announce or promote something important. It follows a strict format and uses formal language. After being drafted, it is sent to different media forms so that it can be published and read by its readers.

Social Media

A growing tool in PR, and quite a relevant one is social media. Often customers don’t even realize when they end up engaging with a brand’s content when they are using social media. The internet is growing every day and so is the number of people using social media. It is also one of the most important tools when we talk about digital PR. Hence, it is quite relevant for brands to establish themselves on such platforms so that they can target a larger number of people and create brand awareness.

Print Media

The most widely used and popular tool in PR is print media. Print media has been around for a long time now, and some of the earliest forms of PR have been seen in print media itself. This tool uses print publications like newspapers and magazines to reach out to customers.  And since newspapers even today are widely read, print media is a very important tool in PR. PR professionals reach out to journalists and pursue them to write about their clients. Being the PR Agency in Delhi, we try to use print media for our client’s benefit and get the maximum coverage possible.

Events

PR also involves planned events. Whether it is a press conference, an exhibition, a fair, or any other planned event; events tend to be very relevant in the field of PR as they enable customers to have a live experience of the brand. They also help to highlight a company’s image and reputation in the eyes of the customers. Events are a great way for brands and customers to interact with one another.

Many more tools exist, these are just a few of the most widely used ones. PR is not just about using a single tool but is about using a selection of tools from a range of options available to the professional, depending upon the situation and need of the brand. Each tool is equally important and when used in a suitable situation, can help the organization immensely. With the rapid growth of the internet, digital PR is something that has also expanded over the years with tools like influencer marketing and SEO also coming into being. What will be interesting to watch is how the internet further changes the PR landscape and also if any new tools will be introduced in the coming future.

Source:- https://twenty7inc.in/the-different-tools-of-pr-and-their-significance/

Impact Of Digital Media And Social Media On Public Relations

 

Impact Of Digital Media And Social Media On Public Relations

Today we don’t see a Public Relations firm like those old firm where media relations and churning out press releases and calling journalists, it was like Pros would follow a pattern of working as they would ask for press coverage irrespective of the news value in the materials and continuously call a journalist to follow up. But now everything has changed massively in the PR sector. 

Today everything is digitalized, and people are using the internet and social media like a wildfire. Digital PR is all about combining traditional PR with content marketing, social media, and digital marketing.

Adding social media as a platform in work today thousands of people are easily connecting to each other without long searches. A short video or picture tells a story on Instagram, Facebook, and Twitter, as well as promotes brand awareness. Before people came to know the advantages of social media power brand managers used social media to stay with the times, but now they see value with engagement, customer service, and advertising. Traditional advertising still exists, but ad agencies and PR agencies have taken a new root to work and connect.

These are some steps that a traditional PR to become a digital one. You can select one of them and start working.

Social Sharing

Nowadays we not only release news to the press for publication but also use a social media platform to publish the same. Creating own blog, website, and posting and updating their pages every while and then. Now when there are various temples and designs available on the internet, now your content should be short and straight to the point. If there is too much information, then make it a short summary and link back to the original (which should be on your client’s website).

Keep in mind to publish the public relations on the platform itself, but also have a downloadable link available. Otherwise, ensure your events and other work have their own hashtag to use, as well as a post on social platforms about it. Allowing people, such as journalists, to share the press release, you can ensure a wider reach.

Get an influencer

We always come across the ads where we see a brand is always hosted by a celebrity or an influencer to make the brand popularized to people. An influencer is a great way to engage new people, especially when they have a large and somewhat relevant group of followers. Social sharing provides your influencer with a way to utilize their special platform to help you reach new audiences.

Leverage content marketers and creators

Content is one of the very important things today in social media marketing. Good content always helps you to gain a strong platform and many followers. Content has become king of the online world, creating desired and needed content that internet users always want. The gateways for reaching larger audiences is not only limited to social media, PR and marketers alike must compete in search results as well. And nothing does great search results as the content does. Content creators are the people who create multiple content such as videos, articles and blog posts. Just like we make contacts with traditional PR and journalists, similarly, we make deals with content creators that work in relevant fields such as PR and Marketing online magazines.

In a recent survey by ING, it says that 81% of Public relations professionals feel they can no longer do their job without social media. 78% of them felt it was important to their daily work. On the flip side, 78% of journals feel they can no longer do their job without social media. 50% of them admit that when they use social media, they do not feel the need to fact-check.

This helps us to understands what social media plays as a tool in the growth of the companies in building their relationships with both clients and the media.

Source:- https://twenty7inc.in/impact-of-digital-media-and-social-media-on-public-relations/

Public Relation, A powerful Tool To Brand Building

 

Public Relation, A powerful Tool To Brand Building

Public relations must have caught the audience’s eye recently but the phenomenon goes way back in time. It has been there for a century for brand building but took a flight in the most recent years. The increasing competition in the market has made it an integral tool to take a brand to the next level. It has facilitated communication to the right audience that helps a brand create awareness in the eyes of important forces of the marketplace.

A number of PR agencies shrooming around are a fine example of this industry taking a boom. The functioning of a PR agency directly affects the key results of a business. Public relations helps in constructing a positive image for a brand in the long run. With the recent developments around, the audiences have become more conscious of the information imparted to them through different mediums which has increased the importance of well maintained public relations. PR activities give limelight to a brand in the much-saturated marketplace so as to catch the eyes of the target audience which includes stakeholders, investors, possible collaborators, etc. PR works in sync with the brand or company’s line of thought, communication policies, and reputation as per their strategized goals and objectives set at the time of inception or current standing.

PR can be considered as a major force in brand building in various ways such as:

1. PR helps create brand awareness in the market and communicate useful information to the target audience.

2. It is used to mitigate the after-effects of a crisis as well as manage this crisis.

3. PR helps in shaping up of opinion, inspire actions and change the perception of the audience about a brand.

4. Public relations creates a useful communication medium that links a brand to its target audience.

5. It ensures a market analysis according to which brand’s information is disseminated.

6. Public relations, at times, is a two-way process of communication.

7. It builds, manages and sustains a brand’s image in the eyes of the consumers.

8. Public relations not only strengthens a brand’s relationship with the customers but also with the dealers, suppliers, and investors as it sustains their faith in the brand.

A public relations agency provides a brand the above mentioned in the most effective way. Therefore, a brand must practice PR to maintain its media presence which is an effective contributor to a brand’s lifecycle.

SOURCE:- https://twenty7inc.in/public-relation-a-powerful-tool-to-brand-building/

5 Ways in Which Marketing Has Changed in The Pandemic Times

 

Ever since the pandemic struck last year, things have changed a lot. We have been doing most of our work while sitting at home and online shopping has shot up drastically. Many things have changed for us and we have somehow, over time managed to adapt to this new normal. The pandemic has impacted all aspects of our lives, undoubtedly. One such important aspect, in the world, is Marketing. Let’s try to look at how marketing has changed in pandemic times.

A Rise in Digitization

One of the most obvious changes is the rise in the digital spending of brands and organizations, all over. Compared to how things were before, brands are now investing more money in digital advertising. This was bound to happen given that the pandemic also led to a rise in not just the number of internet users, but also in the time spent by these users on the internet. And since customers are spending more time on the internet, this rise in the digital world was bound to happen. Being the Best PR Agency in Delhi we make sure that our clients establish a good digital presence.

New Opportunities

If we compare now to how our lives used to before the pandemic, it seems bizarre. Nevertheless, brands have been trying to make the best of the situation by trying out new things. Whether it was the rave to try out audio platforms like Clubhouse or investing more in digital advertising, rather than traditional, brands are trying to do the best they can and trying out new opportunities and things to keep the consumers engaged.

Hygiene, a New Priority

With social distancing, masks, sanitizers, contactless deliveries, all becoming a part of the consumers daily life now, hygiene and safety are undoubtedly one of the most top priorities of all customers now. This has forced every brand to take these measures seriously and implement them in their day to day business. Especially after the second wave hit, and infections rose higher and higher each day, brands had to keep reaffirming the customers that they are safe, and taking all the measures.

Brands Need to Care

Besides hygiene, consumers are also looking out at how many brands care; not just for the world and the consumers but also for their employees. With the recent wave and the tragedies it caused across the nation, people were trying to help one another out as much as possible. Many brands were seen as doing the same and trying to help out. Many brands were also trying to help out their employees as well. Many outlets talked about the importance of doing this, for brands and also how this tends to make the consumer see the brand in a better light.

Change in Consumer Behavior

There has also been a noticeable change in the behaviors of the consumers in other ways as well. There has been a noticeable decline in brand loyalty and a good amount of consumers had shifted to other brands quite easily, consumers were trying to shop locally more, and were more aware of where their product is coming from. Because of factors like the dip in income and rise in the unemployment rate, the shift to a more digital world, health, and fitness being an important element, many changes took place in the behavior of the consumer, the ramifications of which we might find out a bit later.

Undoubtedly, the marketing landscape in India and the world has changed drastically because of the pandemic. But it is also to be noted that the pandemic has not ended yet, and we are nowhere sure that we have tackled this monster and to what extend is the situation under control. The marketing landscape may change more as the pandemic progresses or comes to and end, but what brands need to make sure is that they are ready to tackle any problem that might arise in the upcoming future!

Source:- https://twenty7inc.in/5-ways-in-which-marketing-has-changed-in-the-pandemic-times/

The Thin Line between Advertising And PR

 The Thin Line between Advertising And PR

People often get confused between advertising and public relation. Some people think that both are the same or less the same thing. In simplest words one can understand is that advertising is something where one says he/she is the best while PR is making others say that you are the best.

PR is much more sophisticated, mature and demands more energy and strategy. A good PR agency will not only do their work but they also generate ideas to the advertising agency helping a company in building a brand.

While in PR, mostly all the activities are non-paid. A PR agency makes sure that there is somebody else on the TV or Radio or any journalist on a column talking about your product or services which eventually gains the trust of the consumer.

In the advertisement there are no filters, one says what one wants to say. He/she may over-exaggerate about their products or service while representing that advertisement in front of the consumer base. But PR activities come out very natural, one feels that whatever is been shown to the consumer base is authentic, tested and is bonafide. This creating a long-lasting impact on the consumer and this is how one can win the trust of the consumer.

The one thing good about advertising is one is sure that it will appear on different mediums one has pitched in. While in PR one can only make Press Release, Pitch Note and other story ideas which no one is sure whether when they will be published.

At last, both have their pros and cons. We can say both are the sides of one coin and they go in an ongoing cycle.

Source:- https://twenty7inc.in/the-thin-line-between-advertising-pr/

A Brief Understanding of SEO and Its Significance

 

A Brief Understanding of SEO and Its Significance

 If you use are used to browsing the internet, or use Google to search things a lot, chances are high that you might have heard of SEO or Search Engine Optimization. Having a good understanding of this concept and using it in your business effectively can not only increase the traffic of your website but can also lead to an increase in sales or a better reputation. But what is it, and why is it so relevant in the field of marketing today?

What is SEO?

SEO or Search Engine Optimization is the process to improve or increase the visibility of your website for relevant searches. It is very much different from paid or sponsored ads that appear on the top when you search for something. People are more likely to trust links that are organically generated and are also more likely to click on them, as compared to the ones that are sponsored or paid for. Over the years, with the advent of the internet and the growing increase in online shopping, the relevance of SEO for brands and their websites has risen substantially.

How does it work?

In the simplest words, the way SEO works is that the available search engines on the internet use bots to crawl pages available on the internet and visit one website to another. They gather information about these pages and tend to put them in an index. By using algorithms and analyzing the given index based upon many factors, the order of where one website will appear when someone searches the subject is determined.

Significance

Brand Awareness

One of the most important things that SEO can do is make customers aware about the brand. For example, if a customer is looking to buy medicines; when he searches on the web for it, he is likely to look at the top-most results, and if your brand appears on the first page, and especially in the first five organically generated leads, chances are high that he will remember the brand and will become aware of it.

Better Positioning

Another advantage of SEO is that it can alter the way the brand is positioned over time. People trust the organically generated links more than the sponsored ones. When a brand appears on the top of the search results, people are more likely to see the brand as a brand that they can trust and buy from. It often happens subconsciously and can help the brand to be seen as an authoritative figure. Being the best PR agency in Delhi, we put SEO to the best possible use for our clients, knowing its advantages.

Higher Traffic

As discussed before, one of the most important ways SEO can help a business is by increasing the traffic to your website. People usually click on the links that appear high on the list and are organic. This means higher traffic, higher visibility, and also a higher chance that people buy from your website. Hence, SEO can help in a better performance of the business too!

Better Customer Experience

When a brand is working on SEO, they spend an ample amount of time generating good content, and trying to make the customer experience more smooth and better. They try to understand what the customer really wants and try to implement those things in their sites. This results in a better overall experience, and also a lower bounce rate, which can again benefit the brand and their performance.

To conclude, SEO is vital in a world where a lot of the customer base uses online shopping regularly, or largely uses search engines. Using Best SEO Agency well can not only increase traffic but also help in better overall performance and positioning for the brand. Hence, for businesses today, it is vital to invest their time and money in this and to not underestimate the power of this tool in today’s highly digital landscape.

Source:- https://twenty7inc.in/a-brief-understanding-of-seo-and-its-significance/

Moment Marketing: A Brief Overview and Relevance

 

If you are a regular user of the internet, and especially a regular user of any of the social media applications available today, chances are that you have unknowingly or knowingly, interacting with the concept of moment marketing. Regardless of whether one understands it or not, moment marketing is very popular in today’s digital world and is a growing phenomenon. But what is it really, and why is it relevant?

What is Moment Marketing?

Moment marketing is all about time and delivering the right content to the consumers at the right time. Google defines moment marketing as “the ability to take advantage of an event to deliver relevant and related, seemingly spontaneous, and often fleeting interactions with customers in real-time.” The idea behind this concept is to draft the right message so that people who have been following the moment can be targeted by the brands existing in the same cyberspace. And because the internet changes every day, moment marketing does too. It is not about drafting content that will stay in the long term; instead, it is all about the ‘moment’. As soon as the relevance of the moment decreases so does the relevance of the content created around it. A recent example can be taken when the vaccine registration portal was opened for people above the age of 18, and a lot of people could not receive the OTP for it on their phones. Within hours, the internet was flooded with memes and content related to this incident. This was the ‘moment’ that brands tried to cash in on so that the people following this moment would notice the brand and might get interested.

Why is it relevant?

Grabbing Attention Gets Easier

We live in a world today where the marketplace is a crowded space and there are a bunch of competitors existing now within the same product category. Customers are bombarded with ads, which makes it tough for a brand to grab their attention, often. With moment marketing, it is easier to do so because the customer is already proactively engaging with the trending topic that is the moment. And if the customer happens to really like the content, he might actually turn to the brand.

A Cheaper Strategy

Marketing strategies take a lot of time and money to plan and create the necessary content. But with moment marketing, it is much cheaper and effective as it is all about a trending issue, which is bound to die out with the ever-evolving cyberspace. It also requires the brand to put out their content as early as possible, while the issue is trending and hence, also requires minimal time.

Better Image

If brands are active on their digital accounts, it tends to make the audience see them in a better light. They will see them as someone who is up-to-date and someone who is active. It also can lead to a higher engagement rate for brands and lead to a larger number of two-way conversations. Being the Best PR Agency in Delhi, we try to use moment marketing effectively in a way that benefits the brand, while also putting out engaging content for the netizens.

Attracting Potential Customers

Another reason why moment marketing is relevant today is because it helps to not just grab the attention of the netizens, but also can lead to attracting potential customers towards the brand. This is even more true if the moment that is trending has relevance to the brand or their product categories.

With time, and the increase in number of people using the internet, moment marketing has been widely used by many brands in India today. Although many might argue that it is more for brands which are not dealing with serious products, like say pharmaceuticals, but in recent times some serious brands too have tried out their hands at it. Since it is not about making a long term statement, and is all about cashing in on something that is trending, many brands are still unsure of trying this out, and whether is suits their image. Regardless of these concerns, moment marketing seems much more than a fad, and seems like it is here to stay for a while.

Source:- https://twenty7inc.in/moment-marketing-a-brief-overview-and-relevance/

Trends To Keep Up In Digital Marketing

 

Some digital marketing trends to follow in 2020

In recent years, the industry has seen sudden popularity by the digital marketing agency. With access to various software platforms and options, the chances of competition have increased. The retail landscape has also been witness to constant changes. This has only intensified the scenario.

Considering the situation stated above, it calls for change in approach. Irrespective of factors like the company’s role, whether it’s a new organization or have been in the industry for a long time or in what their expertise lies; they have to be immensely creative and make their path through the disruptive content. Here they have to make a potion with a proper combination of breakthrough ideas and technology. It is not just a mere option for any consideration. In order to increase profitability with closely complimenting growth, this is the demand of the hour.

Moreover, digital marketing is easily adaptable. Companies need to keep a close tab on the changing market trends. For this, the enterprises invest enormously in a digital marketing agency. The agency provides them with the latest digital marketing services which increase the company’s visibility. Hence, in turn, increases their demand among consumers.

After analyzing the scope of digital marketing services, let’s go through some market trends that will be popular in 2020.

1. Video content emerges as rulers    

Even a normal person active on social media will tell that video contents are more impactful. They have more engaging power, and hence are popular. Video contents are very effectively consumed as compared to other forms of content.

But as one is aware, the various platforms are flooded with videos. With so many videos continuously coming up, it becomes difficult to decide the worth of the video.

To stand out in the competition, brands generally make one video and cut it into pieces. This way they think that they increase their frequency. They expect that this will, in turn, enhance their visibility.

Here, they fail to understand that it is quality that matters and not quantity. Just create one HD quality video and upload it on all the platforms which are accessible to you. This will bring more positive results.

When you have understood the basics, then you can move to the next step. After analyzing the consumer’s psychology, it is evident that live videos are more impactful. They have greater chances of connecting with the consumers. This ensures higher engagement which will bring more traction. 

2. Voice search, the next big bang thing

It is very difficult to say that today’s generation has managed to escape the impact of voice search. The most phenomenal technological advancement of the decade. Keeping in mind the change in lifestyle, everyone has become a great fan of this new technology.

Google being the master in this field, effectively organizes the information into featured snippets at a voice reach. Therefore, in order to search for any product, one no more goes to the site. Instead, they read the snippet and from there itself decline the further idea.

This can massively bring the traffic down, affecting the brand negatively. We are in a world where everything needs to be done instantly. The world around us can change in a flick of a second.

To combat such a situation, branding needs to be done effectively. The tone has to be set up specifically so that you make an impact on the consumers. So the next time the customer wants to buy a product he/she will directly go to your site rather than voice searching.

Hence, the company has to get those snippets by employing structured data on your site. This is achieved with the help of SEO. To stay on the top and maintain your position you need to replace dropping down mobile traffic with voice search.

Therefore, during such a situation it is your service and transparency that will help you get past the situation which is not rocket science to achieve.

3. Treat customers as people and not an entity

The customers today can no longer be fooled. They come up with their own backup of knowledge and know it very well when the company is just extracting money.

The brands need to change their approach where the consumers are not treated as mere potential traction. They need to treat them as the person they are and not as an entity.

By being authentic, relatable and relevant they can ensure customers remain loyal to them. All they need to do is answer the queries of the customers, provide them with useful information and personalize the tone.

This will definitely showcase them in positive light who care about their customers and not as brands set on a money-making spree.

Thus, in the end, it can be seen that apart from the techniques, one has to be at the tip of the toe. By constantly keeping note of the latest trends accompanied by creative skills one can turn things into their favor.

Source:- https://twenty7inc.in/trends-to-keep-up-in-digital-marketing/