Why & How Covid-19 Makes a PR Company More Important for the Businesses

 

The year 2021 is coming with a lot of expectations. The businesses are also geared up to welcome 2021 with new strategies and approaches formulated during months based on the experiences and findings during a yearlong Covid-19 crisis. Addressing the changed perspectives, requirements, preferences, and buying behaviors of customers in the most influential way is the biggest task for businesses. Here comes the role of a PR company that bridges the message communication gap between the brands and buyers.

Increased Importance Of Public Relations In Covid-19 Era:

COVID-19 has struck the nationwide businesses irrespective of their nature and size. The businesses need a new strategic approach to deliver their messages across vivid client segments. Businesses need innovative ways to regain the lost connectivity across the channels for branding, messaging, engagement, influencing, convincing, and leads conversion. Businesses need to focus on the quality and relevancy of information sharing on public platforms because the buyers in 2021, shifting their focus from traditional aspects, will value more –

·         The brand’s repute

·         The nearby sources

·         The trustworthiness, relationship, & support

·         The reflection of ‘we care’

·         The visible presence of brands

·         The personalized communication – social media, emails, demo, display, webinars, calls etc

·         The price structure

·         The ‘vocal for local’

How will You be Benefited By Hiring a PR Agency? Eight Benefits of Outsourcing PR Services:

        When the nation is returning to its new normalcy after the peak of Covid-19 pandemic, the ‘wait and watch’ approach may deliver long-term effective multidimensional losses. Maintaining strong connectivity with all the stakeholders always results in the growth of the businesses. PR agency creates a brand image with a new flavour addressing the new concerns of buyers. As soon as you outsource PR services, you will get more time to establish and strengthen brand image and relationships by implementing strategic advertising and marketing plans. Is it good to invest in hiring the best PR agency? The following eight are commonly experienced benefits of hiring a PR agency:  

1.      Improved brand’s credibility and image

2.      Effective communication with the target market

3.      Simplified communication with masses to impress, convince, and act

4.      Increase in lead generation and conversion rate

5.      Attracts more channel partners, investors, and growth opportunities

6.      Low-cost use of public and social platforms

7.      Updates, data-driven insights, and feedbacks about growth potential and challenges

8.      Professional support for crisis management

How to Hire the Best PR Company in Delhi for 2021: 6 Tips:

The scope role and responsibilities of PR companies has widened with the inclusion of post-Covid-19 new concerns that also need to be addressed. Involvement of an efficient and results delivering PR firm in Delhi has become a must for the growth-oriented businesses because Delhi is the business centre for entire India. However, choosing the best among the top PR agencies in Delhi often becomes a challenging task, especially for start-up businesses, small businesses, and other budget-conscious businesses going to outsource this essential support first time. The following six tips will help you hire the best PR agency at least cost:

·         Set your goals and objectives with priority 

·         Determine a budget to hire the best PR Agency

·         Explore the best PR agencies

·         Discuss the plan and evaluate it to match your concerns 

·         Choose a PR agency according to objective, expected gains, and budget

·         Ask for a presentation prepared to serve a specific objective

·         Compare the infrastructure, skills, experience, achievements, specialization, repute etc.

·         Understand the detailed contract  

 

Source Link:- https://twenty7inc.in/why-how-covid-19-makes-a-pr-company-more-important-for-the-businesses/

The Evolution of PR Communication In The Era of The Internet

 

Ways of communication always been evolving

I am 32 yrs old. I am a 90s kid and I feel I am living in an era of change. My first memory of television was a box with back and white picture quality. I had seen PCO located near Paan shop in my village. Akashwani was the only radio that was there.  Many more such things were there that you can’t see right now around you. The way things changed. In the way the communication.

All these things that I had mentioned above was a medium of communication. Not even the mediums were different but they were limited. I still remember; in my village, people use to gather around one person and that person with a loudspeaker used to announce. Same things were being used by businesses as well.
The way due to the lack of yrs of revolution has brought the Homosapien what we are right now. The same goes for every other sector. Every sector in this market has gone through that phase.

Pictures to Voice :

The first evolution that took place in communication; was pictorial representation. As in through pictures. When the camera was invented in the 19th century. It gave us another eye with memory to capture the moment and communicate. Many incidences took place in the field of communication after that.

The invention of Radio:

While pictures were the one way of communication as of now. Then the invention that shook the world and given a new edge to communication was the invention of the Radio. Source- https://en.wikipedia.org/wiki/Radio .

I find it so fascinating when for the first time someone heard the human voice on the radio. The invention of the radio has changed communication so much so that it was like the beginning of a new era. It allowed us to communicate with the mass.

This article will be continuing in the next blog.

Source link:- https://twenty7inc.in/the-evolution-of-pr-communication-in-the-era-of-the-internet/

Only two steps to make your brand visible organically

 

Hiring a PR agency can be one of the ways.

Who does not want to get covered by the media? Who does not want that people should get to know about them? Everyone loves media attention. But attracting attention from the media can be a task for many people.

Either for personal/Individual branding or corporate branding, for both, media coverages are useful.

How does media coverage play a role?

Look, let me make it simple. For centuries, human loves stories. Human’s interest in stories is one of the reasons for Human evolution. Stories are primarily one of many ways by which one communicates effectively with another person. But what about media? Media was always there. There were different mediums already available in the stone age as well.

When the first time someone wrote something on the cave wall was an attempt to communicate effectively. In modern times mediums like TV, Radio, Print, or the Internet are doing the same work.

This is being used to influence the mass. It can help in propagating or build the image of a person/brand.

Now, think from this perspective- everything that we see is just stories. aren’t they? That was created keeping purpose in mind.

So, what are two steps to make your brand visible?

Create a unique story

Create a story. That is unique. A story that was never told. Associate it with your brand. Make it your brand inspiration. Create a notion like bringing change or helping the community etc. Create an impactful story, and half of the battle is won.

Create media contact

Once you have a story, start finding out people in the media who will buy that story. If you reach the right people in the media, and they find your story worth telling-your the job is done. Yes, you are going to find a spot in media for sure.

But, what seems easy here is not that easy. Hence, you can take help from a PR agency in Delhi for the same. It will save you time and energy.

Hence, by applying these steps strategically you can get the space and promote/project the brand with media.

Source link:- https://twenty7inc.in/only-two-steps-to-make-your-brand-visible-organically/

 

Five reasons you should hire a PR Agency in Delhi for a sustainable PR campaign:

 

PR agency helps in buil

ding a strategy around the brand.

Can a car run on a single wheel? Is it even possible?  Is this sounding absurd to you? Look, most of them think that PR is about just a press release. They will get one press release covered and, then everything is sorted. No, it’s an entirely wrong concept.

Public relation is about the strategy that builds a brand. It’s about planned communication and developing the tactics to reach the target group. Having said that it is only top-ranking PR agencies can support you to create sustainable PR campaigns for your brand.

Why a sustainable PR campaign is important for better image building? It is important, because if the campaign is not sustainable then the entire objective that is mostly building goes in vain. The second reason is less attention span. Here I am listing down five reasons to hire a PR agency for a sustainable PR campaign.

Dynamic Approach- As mentioned earlier as well, PR is not about just one activity. It requires a dynamic approach. It requires a lot more activity like Authored article placement, regular industry story participation, etc. Without a dynamic approach, the overall branding is not possible.

Continuity- Look, if there is a big gap between media appearances, it becomes difficult for people to recognize the brand. Why so? Very simple, less attention span. Yes, less attention span of human being causes this problem. Hence, coverages in the regular interval are very important.

Impact of The Content- Content is so important. But without strategic content placement, everything becomes a waste. Look at this example- Vastrus has launched a new mobile phone vs A revolutionary mobile phone launched by Vastrus. Which one is creating a different mindset? I am sure the second one. This is how creative content is written to curate the specific mind space in the consumer’s mind.

Perspective- Look a PR agency is made by creative people working in the agency. Now the question is what is the meaning of perspective? Look, as an agency as many minds are working at the same time due to which a brand gets a fresh perspective. A perspective helps a brand to look at it from a different angle and hence acquire new results.

Media Connect- Developing the right media connection is not an overnight job. It takes time to make friends. A sustainable PR campaign requires constant media to connect. Hence a PR agency that is equipped with media connections can become extremely helpful for that reason.

Sustainability is a gradual process. It is not something that can be achieved immediately or in a short period. Hence to create something sustainable, it’s certain that it will take time. You know this saying right “Rome was not built” in a day.

The above-mentioned points or services can’t be provided by the individuals. To create sustainable impact a brand should hire a PR agency

 

Source link:- https://twenty7inc.in/five-reasons-you-should-hire-a-pr-agency-in-delhi-for-a-sustainable-pr-campaign/

Moment Connects The Market

 

·         Twenty7 Inc.

·         December 2, 2020

·         Case Study

·         0 Comments

By: Nilay Ankur

Have you ever been in awe, mesmerizing by the Amul Butter advertisements? For many who think that moment marketing is a phenomenon of the recent digital era, can go down memory lane and revisit the illustrations that came on the butter packs, taking about the trending topics of the time. It clearly can offer an intensive case study for the current brands indulging in moment marketing.

Though there is a great buzz about the term “moment marketing”, In recent times, it has always been there in the market with brands leveraging their recall value amongst the target audience. It is now that people are realizing the virality impact of the phenomenon.

Against the backdrop of a novel coronavirus, where the various industries across the globe were faced with an instant downfall forced due to COVID-19 imposed a social distancing standstill, moment marketing proved to be an instrumental tool in effectively reaching out to the audience.

Hence, taking leverage of digital popularity amongst the target audience, moment marketing is the best solution to take things forward in such crucial times. Given that people today are hooked to all kinds of screens, being part of various social media platform, brands that have the ability to create a connection with the consumers can retain them as loyal customers based on the relationship developed between the brand and the consumers.

Here brands can turn the winds in their favor if they can effectively understand the audience’s expectations and emotions. They need to touch upon the consumer’s life rationally, emotionally, aspirationally, physically, and spiritually.

Moment marketing gives the brands the opportunity to interact and engage with the audience, giving them admission into the loop of the common people. With the right data and some quick planning, brands can create an impact by delving into a particular moment or event.

Against the static pandemic, moment marketing has opened up a new window that enables brands to strike a conversation with their target audience. But here, the brands need to control their urge to jump into any and every event. It is important to make sure that the incident should be relevant to their product or service. Considering that the audience today are aware, forcefully creating campaigns out of irrelevant events can backfire the brand. Therefore, moment marketing needs to be very selective which aligns with the vision of the brand.

Going beyond the possibility of reaching out to a large audience base, it has the potential to create awareness amongst the people. Previously where events had a short life span either by making a news headline or being faded away in instant gossip, now moment marketing can give the incident a broader coverage, exposing people to the happenings around the world.

It can be a popular movie, the government coming into power, a scientific discovery, or a scene from a popular TV show. The best example to prove the point can be the 2016 Paytm tagline “Paytm Karo” taking leverage of the demonetization gained immense popularity as it served the interest of the people. 

In the long run, this instant marketing strategy also creates job opportunities for creative minds brimming with talent. It can be home to all those who have expertise in striking curiosity amongst the customers. By providing the right message at the right time, they can create a phenomenal impact in the favor of the brand.

Amidst such difficult times, moment marketing comes as a ray of hope, fuelling the otherwise stagnant industry and it there is stay as a trend for quite a long time. By picking up the trend brands can strike the right virality. But in the process be careful enough not to hurt the sentiments of others.

The author of the article is the Image Director of Twenty7 Inc.

TAGS: MOMENT MARKETING, MOMENTS CONNECTS, TWENTY7 INC

 

Source link:- https://twenty7inc.in/moment-connects-the-market/