Traditional PR activity versus Modern PR activity in 2020

 

People are spending more time on the internet in 2020.

According to reliable data, people are spending more than 3 hrs daily on the internet in 2020. So, what do you think about this? It means that more than anything, people are getting information from the internet. According to a recent study, the medium from which people used to gather information has changed as well.

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Social media platforms especially, Twitter, FB, Insta, and Youtube have become hot cakes for this. These platforms have primarily become the source of information for many people due to the accessibility of the internet.

But what does it mean? Does the impact of traditional PR activity is over? No, absolutely not. This is the mistake a lot of brands are making. This traditional PR is never going to be over.

Look, using social media platforms can help you build the image of the company. 0r, you can say that it can help you to establish a narrative. Whereas traditional PR can help you build credibility.

And, credibility helps in sales. Look, if you have seen an advertisement for a brand. Do you buy the same just because of the advertisement that you see? No, you don’t buy that after seeing the advertisement. But, if one of your known one or friends tells you about the product or services that you are looking at then you are most likely to buy the same product/service. Am I right?

Think about it. What happened? It’s a tried and tested formula. Look word of mouth always works. So, here come traditional pr methods. That helps you create the word of mouth.

Faith is a personal thing. And so having faith in a particular medium is also a very personal choice. Hence, once a brand appears on the platform, that has created the faith of itself, it drives the credibility aspect.

So, my final words. Both PR activities that are traditional PR and modern PR have their respective impact. Stories have an impact. And if you choosing the right medium for the right stories, this always works.

So, here at twenty7Inc. we help people to create and tell the right story. Because the story is the only thing that people remember.

TAGS: BEST PR AGENCY IN DELHI, MODERN PR, PR AGENCY, TRADITIONAL PR, TWENTY7INC

Source link:- https://twenty7inc.in/traditional-pr-activity-versus-modern-pr-activity-in-2020/

8 Questions That Will Help you Understand and Hire a PR Agency.

 

Many people have heard about the PR agency but they are not completely aware of the functionality of PR. Without knowing about the functionality of PR, it becomes confusing to move forward. There are a lot of myths that are there in the market. Due to the myth that is present in the market, people expect some things that are not possible. Over expectations are two ways sword, it not only breaks the trust but it also hampers the image of PR agencies. Hence, it's important to clarify a few things before we begin padding up for the activity. I am mentioning ten generic questions for the same.

1. What do you do in PR?

The first question itself is so important and so to the point. What do we do in PR? Hmm, we do a lot in PR. From research work to creating a story idea and then selling those story ideas. Let's understand this in this way, see, we are a doctor and lawyer both for the brand. Technically, we are the bridge between the media and the client. So we provide information to the media houses.

2. So can you guys get coverage on anything

Frankly, there is a way that we get coverages. But it does not mean that the media will cover anything or everything. Just for an instance, media will cover only things that are worth reading. We create stories out of the brands that are worth reading. Hence, creativity is a part that plays important role in here. PR agencies have a dedicated content team to create media-ready content for the client.

3 . So how much time does it take to get coverages?

It depends. It depends as there is no surety. It depends on many things. Like space, time, and availability of the journalists. Once we get approval from the journalist, it appears within a week. But for the magazines, it takes according to the publication. SO, if the magazine is bi-monthly it will take 2 months to get coverage. Big publications generally take time as they always have a lot of stories in the pipeline.

4... Can you get us covered in Times of India?

This question is so generic that I am sure every PR person must have heard this once in a lifetime. I agree that the Times of India is one of the biggest or maybe the biggest newspaper that is there in the market. But, please mind you, Times of India is not the only newspaper that is present in the market. Moreover, if you want coverage in TOI, you need to be eligible for the policies set by the Times of India.

5. Why should I participate in HR related story

 Brands don’t understand the value of image projection. Mostly they focus on increasing sales. And I agree that it's important. It's important because it helps create an image that the brand is stable and it cares about the employee. Hence, participating in stories related to human resources is very important.

6.What budget should we keep for PR?

This question is generally asked by the brands that are new to the PR. The right answer to this question is a budget for PR should be decided by the brand. The reason behind it is very simple. The market budget or PR budget should always depend upon the objective. According to the objective, an entire campaign can be planned and according to the activity the budget can be allocated.

7.How long should I do PR activity?

 A PR activity starts showing an impact from the very first month. But I always suggest that whenever one starts a PR campaign it should continue for a longer period. It also depends on the PR campaign and its objective.

8. what to expect from PR activity?

 IF I would like to answer this question it would be Brand Awareness. One can expect brand awareness and brand equity after one particular PR campaign. A PR campaign can become the flag bearer of your agenda as well. Hence one can expect better brand awareness with the PR campaign. Pr agency can help you outreach the task.

This blog about questions will be continued next.

Source link:- https://twenty7inc.in/8-questions-that-will-help-you-understand-and-hire-a-pr-agency/

13 Reasons For Not Finding Space In The Media

 

Public relations agency helps you with the same.

Who does not want to get space in media? Many people and brands dream of media coverage. But it seems difficult for many. The reason behind it is; less understanding about media. Many of us are clueless about media functionality. They feel that it is almost impossible to get media coverage.

But it is not like what it seems. If done correctly, getting media coverage is not a big deal. It requires strategy and awareness. That is why it calls for attention from the experts as well. Finding space at the time of COVID-19 is still a challenge. Due to the COVID situation, many newspapers stopped their operations or slacked the pages that were earlier present. 

Here I am going to mention a few points; if followed correctly, it will get you the media attention.

Email Formation- Email formation is not an easy task. It is an art that can be learned. The email must be written carefully. Look, when you write an email, it provides you with an opportunity to communicate clearly. If you are not able to communicate clearly, you can’t put your points forward. It will become difficult for other people to find out the value of your communication. Hence, practice writing emails.

Research- If you are going to send a piece of information that is not well-researched ,people are not going to find anything different in that. The most important job of a Media person is to do the research and provide correct information to the audience. The media coverage  is only possible if you can get support from the journalists. And support attracts support. Try helping out journalists with the right set of researched data. It will also help you to build a long-term relationship.

Story peg creation- You can get your story published, only if you have something unique to tell. Uniqueness does not come from somewhere. Thinking creative can solve this problem. Read as much as a story you can from the related topics. Reading and understanding the current topics and markets will push your mind to generate some unique story. If it still does not work, try taking help from a professional PR agency.

Unclear agenda- No one wants to walk in the dark. Unclear agenda is like that only. It is like walking in the dark. Make sure that you are clear about your objective. Make sure that the journalists also know about your agenda. Be honest. Tell them exactly what you are looking at. People appreciate honesty .Make your agenda clear. Make it viable for the other party as well. Use a win-win attitude for the same.

Wrong Journalists- There is an old saying if you want to sell a comb to a bald person, it’s almost impossible. The same example applies here. If you are selling a story that is not going to create value for the journalists that you are selling; it’s unlikely that the journalists are going to be of any help. Do your research correctly, and try to find out the right journalists for your story. Pitch them with grace. You will be surprised that they will show interest in your story.

Style of follow-up- Please remember one thing. Journalists do not need you if you are asmall player. So, you should be patient. Don’t push the journalists and don’t follow-up hard. Give them time. They also work under deadline. Please respect their space. Be respectful. Try helping them. Before calling first ask them about their availability. While following up, patience is the key.

Wrong media house- Another big challenge is to determine the right media houses. It is a process. First of all, one has to know about their target audiences and decide that the media houses that they are approaching; whether their target audience going to enjoy the story?  Will it be of any help to the media house? Does that particular media cover that kind of content? These things are crucial to be determined.

Brand Profile- Create a good brand profile. Don’t rush. Wait. Give yourself sometime. Use past experiences and testimonials to create a good brand profile. A well-drafted brand profile acts as the main attraction. Don’t use the old format. Use something unique. Create new ideas. Create unique ways to communicate about your brand. It will bring you media attention.

Shock them with a unique campaign- Media always wants something new. They need to cover a story worth reading. They have to think about keeping the interest of their audience a swell. So, what you can do is; create something unique. Remember to come up with a beautiful campaign, it grabs so much media attention. Use these kinds of campaigns and ideas to get the eyeball.

Building relationship- If you are not getting a reply from the journalists it might be possible that you will have to work hard to build a relationship, to meet the journalists. If due to a pandemic, they don’t agree to meet, meet them over the video call. Meet them over Whats App video or google meet etc. Make sure that you establish a relationship first. Try becoming a friend. Help them and they are going to revert to you.

Avoid social media- Many journalists don’t want to use social media for their professional use. Don’t approach them over social media. Use a more professional way. Like LinkedIn or email. Send an email and don’t just follow-up next. Wait for a day or two. Waiting for two days for an email is advisable. Use this time to help them with some supportive data. But make sure that you don’t use social media. If they become your friend then using social media makes sense.

Put yourself in their shoes- Look, if you want to understand someone, nothing could be better than, putting yourself in their shoes. Think from a journalist’s point of view. What matters to you not necessarily will matter to a journalist as well. They do their job seriously. Hence support them with their job. Try acting as a journalist and you will find a way to get yourself featured.

Respect their time- If you genuinely want to get coverage, start respecting the time of the journalist. They are mostly overloaded with work. Don’t become a burden for them.

If you follow the above-mentioned ways, you are going to get coverages. Look, please try to understand that, they are also human like us. Media has its own limitations. They cannot cover anyone or everyone. They have to make the distinction. You must understand that. If it is becoming difficult for you, then you should think about hiring an agency. A good PR agency can help you out with all your requirements, from strategizing content to creating a strong profile. A best pr agency in Delhi can also evaluate your probability of getting media coverage beforehand. Hence, if you want to get it done by yourself, please keep all the above points in mind else hire a PR agency and make your life easier.

TAGS: BEST PR AGENCY IN DELHI, MEDIA, PR AGENCY, PR AGENCY IN DELHI, PUBLIC RELATION, PUBLIC RELATIONS AGENCY

Source link:- https://twenty7inc.in/13-reasons-for-not-finding-space-in-the-media/